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Golden Joystick Awards 2010

MSN becomes an official media partner.

MSN today announces it will be an official media partner of this summer’s prestigious 28th Golden Joystick Awards, providing users and gaming junkies with the latest in news and content. Undeniably the oldest gaming awards in the world, the Joysticks are dictated entirely by the public and last year, a staggering 1.2 million people logged online to place their vote.

This month, MSN will be covering all of the action on a dedicated hub site, including pre-awards news, low down on all the nominees and of course, the ultimate winners. There are 16 categories, including the ‘UK Developer of the Year’, ‘One To Watch’ and the world’s most coveted videogames honour, ‘Ultimate Game of the Year’. Past winners include Activision’s Call Of Duty: Modern Warfare, Bethesda’s Fallout 3 and Ubisoft’s Assassin’s Creed.

Peter Bale, MSN UK Executive Producer at Microsoft, said: “We are absolutely delighted to be associated with the world’s most renowned gaming ceremony. The Golden Joystick Awards reflect what gamers really want from video game entertainment and MSN content is created for people in the know, making it an apt partnership. On this occasion, it’s great to be able to provide the users who are avid gamers with an entire section on the Tech & Gadgets channel devoted to the Joysticks.”

As a final touch, the new look MSN homepage also gives gaming enthusiasts the chance to stay connected and share their thoughts on the winning titles, with the addition of direct access to Facebook, Twitter and Microsoft services like Hotmail and Windows Live.

MSN is the UK’s number one news and entertainment portal, with devoted channels for everything from News and Lifestyle, to Entertainment and Sport. The recent homepage re-launch unveiled a sleek, new look, with more news and video content that brings users the top headlines and breaking stories from around the world.

To view the latest coverage from the Golden Joystick Awards visit

For a first-hand glance at the new look MSN UK and to try out the features, go to or take a tour around the new homepage at

For further information, please contact the Microsoft team on 0207 009 3100 or email


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