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Glu Mobile Launches Insaniquarium Deluxe in Europe

London, UK - June 29, 2006 - Glu Mobile, a leading creator and global publisher of mobile entertainment, today announced that Popcap Games' immensely popular aquarium game, Insaniquarium Deluxe, is now available throughout Europe. Insaniquarium Deluxe, whose original online version has been downloaded more than 20 million times, received strong praise upon its launch in North America in April.'s Levi Buchanan gave the game a score of an 8.3 out of 10, an Editor's Choice Award and called it, "a great, great game." WGWorld, who gave it the Editor's Award, said, "Insaniquarium Deluxe is another winner from Glu whose expertise in bringing over casual games first born on the PC is continuing to excel."

Insaniquarium Deluxe is the third PopCap Games title that Glu has developed and published for the mobile phone and follows successful deployments of Zuma® and AstroPopT. Zuma was named a puzzle game of the year by IGN and earned the BREW Developer Awards' People's Choice, and AstroPop for mobile was recently given the PC Magazine Editor's Choice Award.

Insaniquarium Deluxe for mobile is an engaging and addictive aquarium-themed game featuring:

· Completely original gameplay with colourful graphics.
· Simple controls allow for pick-up-and-play.
· 12 levels in three attractive aquariums
· 12 pets that help feed fish and fight aliens.
· Six wacky types of fish to care for.
· Four vicious alien attackers that infiltrate and disturb fish tanks.
· Two different game modes: Adventure and Time Trial.

By feeding fish, players gain riches and unlock various pets that help fight alien invaders. Like the PC version of Insaniquarium Deluxe, the mobile game will offer a myriad of fish and other underwater creatures to nurture, protect and fight aliens, all with improved sound and graphics.

"Insaniquarium Deluxe has been a phenomenal success online with more than 20 million downloads, and Glu is known for successfully adapting casual online titles to the mobile platform," said Kristian Segerstråle, Managing Director, EMEA, Glu Mobile. "With Insaniquarium Deluxe, we've incorporated the strategy, fast-paced puzzle action with state-of-the-art graphics and easy controls that make it a perfect play for mobile. We expect that the arrival of Insaniquarium Deluxe on mobiles in Europe will offer the same addictive gaming experience that has driven the PC game's success."

The online and PDA versions of Insaniquarium have received international praise from journalists. Insaniquarium was dubbed "the pinnacle of online games" by Anna Pickard of The Guardian in August 2004, and was called "one of the best new PDA games" by Carol Mangis of PC Magazine in April 2004.

Insaniquarium Deluxe for mobile will be available through all European network operators from July 2006.
For more information, visit

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About Glu Mobile
Glu Mobile is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands from Atari, Cartoon Network, Celador International, FOX Sports Interactive, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, Sega and Twentieth Century Fox. Based in San Mateo, California with offices in Hong Kong, London and Manchester, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Recently Glu acquired the UK-based mobile entertainment company iFone, adding SONIC THE HEDGEHOG, MONOPOLY, and ATARI Classics to its portfolio. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at

About PopCap
PopCap Games ( is the leading provider of casual games in the world. Based in Seattle, Washington, PopCap was founded in 2000 by three friends from the online games industry, and has grown tremendously in the past five years. PopCap's games have been downloaded more than 175 million times, and its flagship title Bejeweled® has sold more than 5 million units across all major platforms. PopCap games are available for Web, PC and Mac, videogame consoles, cell-phones, PDAs and other mobile devices, in-flight on leading airlines, and more.

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners.

For PR enquiries contact:
Emma Brown
Glu Mobile EMEA
+ 44 (0)161 827 8194
+ 44 0791 733 2923

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