Glu Mobile, a leading creator and global publisher of mobile entertainment, today announced the launch of the first Glu-branded games service, allowing subscribers on TeliaSonera's mobile network to download games from Glu's extensive portfolio. The service has been launched on TeliaSonera's SurfPort mobile portal, and is currently available to mobile users in Sweden with deployments in Norway, Denmark, Finland and Lithuania to follow by the end of the year.
The Glu games channel includes many of Glu's bestselling mobile games, including Who Want's To Be A Millionaire?, Zuma®, Ancient Empires and DRIV3RTM. Users are able to browse the games using clear, easy-to-navigate menus, with only a few clicks required to download the games directly to their handset.
"Launching publisher-driven direct to consumer channels is another step towards mobile games becoming truly mainstream," said Kristian Segerstrale, vice president for production EMEA, Glu Mobile . "Managing our own branded channel on TeliaSonera's Surfport will help customers to better understand the great value and entertainment mobile games can offer, and make the purchase process as simple as possible."
"Glu's launch on Surfport is a great endorsement of our portal," said Karin Rehbinder, director global content management, TeliaSonera. "Glu's portfolio of high-quality, engaging mobile games will help us in our aim to provide SurfPort customers in the Nordic and Baltic countries with fun, useful and easy-to-use mobile internet services."
SurfPort is TeliaSonera´s mobile internet portal which provides customers with quick and easy access to entertainment services, e-mail, search engines, positioning services, news services and much more. It is already available to more than 11 million consumers across Sweden, Denmark, Norway, Finland and Lithuania. The Glu games channel on SurfPort is powered by ProvisionX, the outsourced mobile gaming service delivery platform owned by Glu.
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2004 TeliaSonera had 15,411,000 mobile customers (51,359,000 incl associated companies) and 8,312,000 fixed telephony customers (8,943,000 incl associated companies) and 2,017,000 internet customers (2,056,000 incl associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange. Net sales January-December 2004 amounted to SEK 81.9 billion (EUR 9.08 billion). The number of employees was 29,082.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other trademarks are the property of their respective owners.
For more information please contact:
Charlotte Fox, Dean Barrett or Luke Geoghegan
Tel: +44 (0) 20 7490 1323
Head of marketing and communications, EMEA
Tel: +44 (0)20 7368 1122