Glu Mobile celebrates EU Millionaire success

Mobile content publishers Glu Mobile and license holders Celador International are celebrating the resounding success of the mobile version of Who Wants To Be A Millionaire?, which has achieved over a million downloads in Europe.

Based on the globally successful television show, Glu's mobile edition of the award winning quiz show features a series of increasingly difficult questions for various cash amounts, leading to the final question for the grand prize of a virtual million pounds.

Since January, Glu has launched the game in over 24 European countries, each version holding unique questions specific to each country. In addition to the traditional game, Glu has also launched a Celebrity Edition, packed with questions about the latest Hollywood stars. A new music version is also currently in development, covering bands and music from the sixties to modern day.

Kristian Segerstrale, vice president production for emea at Glu, commented: "There are a number of TV brands that have been ported to mobile and have virtually become unrecognisable from the original game or show."

"Who Wants To Be A Millionaire? manages to captivate gamers by staying true to the creative vision of the show whilst giving the player a rewarding but highly challenging gaming experience customised for their mobile. It's no surprise that a million mobile owners across Europe have picked Millionaire? as one of the best games for their phone."

The concept has been adapted for virtually every platform, from interactive DVDs, to PC, console, handheld and board games, continually expanding the license and entertaining a constantly growing new audience. To mark the success of its mobile editions, Glu has presented Celador International with a special award, in recognition of their outstanding support in the creation and development of the games.

Simon Gunning, director of interactive at Celador International, said: "Millionaire? has captured the imagination of consumers, becoming a hit on every platform on which it's been launched, and mobile has proven to be no different."

"Mobile gaming is still a new phenomenon, so passing a million downloads is no mean achievement. It's testament to the effort and expertise of Glu that we have reached the million mark so quickly, and this hugely successful quiz format continues to grow into a perennial brand," Gunning concluded.