Glu Mobile, a leading creator and global publisher of mobile entertainment, today confirmed that the mobile version of Who Wants To Be A Millionaire?, licensed from Celador International, has passed the one million sales mark in Europe. This milestone has been reached in less than eight months since the Java game first launched.
With questions taken directly from the hugely popular TV show, Who Wants To Be A Millionaire? for mobile challenges players with a set of increasingly difficult questions that lead up to the life-changing final answer and a virtual £1 million.
The Millionaire? TV show has become one of the best known and highest rating TV quiz shows worldwide. Since January 2005 Glu has launched the mobile game in more than 24 countries across Europe, each with hundreds of unique questions specific to each country.
"There are a number of TV brands that have been ported to mobile and have virtually become unrecognisable from the original game or show. Who Wants To Be A Millionaire? manages to captivate gamers by staying true to the creative vision of the show whilst giving the player a rewarding but highly challenging gaming experience customised for their mobile," said Kristian Segerstrale, vice president production for emea at Glu.
"It's no surprise that a million mobile owners across Europe have picked Millionaire? as one of the best games for their phone."
In recognition of the important role Celador International has played in helping to create the hit mobile game, Glu presented a special award to Celador to mark the millionth download.
"Millionaire? has captured the imagination of consumers, becoming a hit on ever platform on which it's been launched, and mobile has proven to be no different," said Simon Gunning, director of interactive at Celador International. "Mobile gaming is still a new phenomenon, so passing a million downloads is no mean achievement. It's testament to the effort and expertise of Glu that we have reached the million mark so quickly, and this hugely successful quiz format continues to grow into a perennial brand."
As well as the original Who Wants To Be A Millionaire? for mobiles, Glu has published themed versions of the game. Who Wants To Be A Millionaire? Celebrity Edition is packed with questions about all the latest celebrities and Hollywood stars. The soon-to-be launched Who Wants To Be A Millionaire? Music Edition tests players' knowledge of music and bands from the sixties to today. All three games are available from mobile operators across Europe - for more information, visit www.glu.com.
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About Glu Mobile
Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.) is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands including Atari, Cartoon Network, FOX Sports, PopCap Games, Twentieth Century Fox and Celador International. Based in San Mateo, California with offices in London and Hong Kong, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About Celador International
Celador International specialises in the development, distribution and licensing of some of the world's most successful television and entertainment properties. Celador International is comprised of six operating divisions: Format Sales & Distribution, International Production, Licensing and Marketing, Interactive, Kids Programming and Brand Alliances. Working with a range of international partners, Celador International's strategic business objective is to build sustainable value and exploit the worldwide commercial potential within its unrivalled portfolio of brands.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other trademarks are the property of their respective owners.
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