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Glu continues expansion plan

Developer moves into China, Spain and Italy

Glu Mobile continues to expand by opening offices in China, Italy and Spain.

The company has has been selling mobile titles in Europe since 2004 and China since 2005, and now intends to form local divisions to work more closely with regional partners.

"It has always been our philosophy that our success as a global publisher depends on addressing and servicing the needs of regional markets," said Greg Ballard president of Glu.

"Establishing a local presence in these key regions is critical to our strategy as it will allow us to deepen relationships within each market."

The company's new Beijing studio will be headed by Kim Daniel Arthur, former head of Glu's London studio.

"We see tremendous opportunity in China and establishing Glu's third development studio in Beijing will allow us to strengthen our internal development and porting capabilities and create content for both the western and Asian markets."

Glu has a wide range of licensing deals in place publishing titles based on brands such as Who Wants To Be a Millionaire?, Sonic the Hedgehog, Transformers and Project Gotham Racing.

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