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Glu and SEGA Announce Extended Partnership

Leading mobile developer and publisher of ELSPA no. 1 title Sonic the Hedgehog to launch additional SEGA titles in EMEA


LONDON, UK. - February 23, 2006 - Glu Mobile, a leading global publisher of mobile games, today announced an extended partnership with SEGA® Europe Ltd to develop and publish a range of new games for mobile phones. Under the terms of the agreement, Glu will work with SEGA to bring titles such as Football Manager Quiz, Total War, and Wonderboy to mobile phones throughout Europe. The extension of the partnership between Glu and SEGA follows success of previous SEGA titles developed and published by Glu for mobile phones, including Sonic the Hedgehog, which held the no. 1 position in the UK according to the official Entertainment and Leisure Software Publishers Association (ELSPA) mobile games download chart. Other SEGA titles developed and published by Glu for mobile include Super Monkey Ball, Virtua Tennis, and Chu Chu Rocket.

"The extension of our relationship with SEGA highlights Glu's strength in working with key partners, and maintaining the brand values entrusted to us," said Kristian Segerstråle, managing director of EMEA, Glu Mobile. "SEGA has some of the most recognisable and prevalent gaming brands in the world and we look forward to working with them to bring the titles consumers know and love to mobile phones throughout Europe."

The first title covered in the new partnership, 'Football Manager Quiz' is a new quiz game based on the number one hit 'Football Manager' franchise, and is due for launch spring 2007.

"Glu has demonstrated a great ability to deliver quality games for mobile that meet the needs of both SEGA, and more importantly, gamers on the go," said Alan Pritchard, UK Managing Director, SEGA Europe Ltd. With this in mind we are happy to be extending our agreement with Glu by working on a further four titles together."

About Glu Mobile

Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, California and has offices in London, Hong Kong, France, Germany and Brazil. Consumers can find high quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at

About SEGA

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners.

Press Contact:

Asam Ahmad

Glu Mobile EMEA

+44 20 3100 1174

Jess Gwyther

SEGA Publishing Ltd

+44 20 8996 4536

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