Barcelona, Spain - February 13, 2006 - Major video gaming brands including Colin McRae Rally, Operation Flashpoint, TOCA Race Driver and LMA Manager, will be further driven in the wireless marketplace under a new strategic global partnership between Codemasters and Glu Mobile, a leading publisher of mobile games, as announced today at 3GSM World Congress in Barcelona.
Under the new alliance, Glu will develop and publish games for mobile based on several hit Codemasters franchises, extending the reach of Codemasters brands in the mobile space. This agreement follows the current partnership, whereby Glu will publish the mobile edition of Brian Lara International Cricket 2007.
"This relationship with Codemasters brings an exciting set of franchises to our growing portfolio," said Kristian Segerstråle, managing director of EMEA, Glu Mobile. "We're delighted to partner with a leading publisher like Codemasters and look forward to working together to develop great mobile games and innovative ways of marketing them to consumers together."
Says Matt Davies, Director of Codemasters Mobile, "As part of Codemasters' strategic drive across all platforms of digital entertainment, Glu's momentum in the market was key for us in creating this alliance. The affiliation will deliver Codemasters' brands with a proven sales and distribution network that will leverage our content to the growing wireless consumer base. As technology advances, Codemasters will focus its development expertise in embracing wireless as the functionality between formats to add to the overall gaming experience."
The first mobile game covered under the new agreement will be LMA Manager 2008. Based on the UK chart topping official League Managers Association football management game for PC and console, LMA Manager is a premier league football management game and due for release on mobile Autumn 2007.
About Glu Mobile
Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, California and has offices in London, Hong Kong, France, Germany and Brazil. Consumers can find high quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners.