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Video gaming channel operator producing content for Indian TV company.

Zee Trendz is part of Zee Entertainment Enterprises Ltd., one of India's largest broadcasting corporation and reaches out to over 25 million cable and satellite households across India.

The announcement was made by Ginx TV CEO Michiel Bakker.  Bakker was one of the original founders of MTV Networks in Europe in 1987 and was also Chairman of Nickelodeon and Paramount Networks.

Commented Michiel Bakker:

“We are delighted with to be working with Zee to expand the Ginx footprint into the vibrant Indian TV market.   Over the last few years gaming has grown exponentially and has become a very significant part of people’s media consumption. This is only set to increase driven by the expansion of ‘easy interaction’ gaming technology and advances in game design. Ginx is passionate about super serving the clear need to represent this fast growing cultural phenomenon on television by showing viewers the ins and outs of the latest and greatest PC, mobile or console games.

”Zee Network is quick of the mark to see the potential of gaming on TV and we at Ginx are very excited about becoming part of the programming line-up of Zee Trendz  and welcome the Indian audience to the Ginx family”

Anurag Bedi, Business Head at Zee Trendz said:

“It is an exciting proposition for us. It will be for the first time that gaming content will be brought to Indian television viewers.  Multiple formats in gaming are becoming an easily accessible entertainment option for consumers. 50% of all Facebook logins are specifically for gaming. According to FICCI, the console gaming Industry in India is expected to grow to INR 11.6 billion by 2014. Thus we feel there is a demand for such content. We are hopeful that the Indian audience will be attracted to our new offering.”                                  


About Ginx

Launched in 2007, Ginx TV is the only international, multi-language TV channel exclusively dedicated to video gaming.  Ginx offers fully localised channels, targeted at 18-35 year old casual gamers across the globe.  Ginx has already launched 24/7 channels in Indonesia and Turkey as well as producing shows for 3 rd party broadcasters, including GameFace for the UK and Ginx Files for international territories.

Ginx TV: Unit 1L Woodstock Studios, 36 Woodstock Grove, London, W12 8LE, United Kingdom. Telephone: + 44 208 5766660 Email:

About Zee Entertainment Enterprises Limited

Zee Entertainment Enterprises Limited (“Zee”) is one of India’s leading television media and entertainment companies. It is amongst the largest producers of aggregators of Hindi programming in the world, with an extensive library housing over 80,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world’s largest Hindi film library. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries. Zee has been selected Business Superbrands 2010-11, Industry Validated. Pioneer of television entertainment industry in India, Zee’s well known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Zee Smile, 9X, Ten Sports, Ten Cricket, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, Zee Khana Khazana and ETC Music. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada, Zee Talkies, Zee Cinemalu and ETC Punjabi. Zee and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media, multiplexes, amusement parks and print media amongst others. More information about Zee and its businesses is available on

Zee Network:    Ritam Chakrabarty, 7B Shah Industrial Estate, Off Veera Desai Road, Andheri West, Mumbai  400 053, +91 9833294111 Email:  

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