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Giant Realm stats

Number 3 in comScore's gaming information category.

New York, February 17, 2009 – Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that, for the first time, it has reached the #3 position in the Gaming Information Subcategory (U.S.), according to the latest data from comScore’s January 2009 Media Metrix report.

The company has experienced significant growth since its inception one year ago, surpassing many well-known online entities in its ability to deliver millions of young men – many of whom are video game enthusiasts – to advertisers. Studies show that more than 70% of the general population plays video games*. Reports also reveal that core gamers are avid consumers who make purchases across many product categories – including movies, consumer electronics, and apparel – with more frequency than the general population of males in the same age range**.

Advertisers have been increasingly incorporating Giant Realm into their overall media buy because of its reach to this coveted audience as well as its strong-performing campaigns. Giant Realm has taken a strategic approach to building its publisher group of entertainment and gaming sites by only representing top destinations that feature authentic content and lively communities – attracting a critical mass of highly engaged young men. And through the company’s optimization capabilities, in-house creative team and account management services, Giant Realm is able to deliver click-through rates that often surpass campaign goals by at least two or three times.

“The January comScore data is further validation that we’ve built an effective advertising platform to reach active young male consumers in this age of audience fragmentation,” said James Green, CEO, Giant Realm, Inc. “But we aren’t relying on numbers alone. By representing active communities and by having the right internal systems in place, we’re able to deliver highly-targeted, highly successful campaigns for our clients.”

About Giant Realm, Inc:

New York-based Giant Realm, Inc. ( www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.

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*NPD Group, 2008

**Nielsen@ Plan study, commissioned by Giant Realm, Inc. 2008

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