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Celebrities and Hollywood Insiders Celebrate Gaming Elite at Access E3 2006

Featuring performances by top DJ's Benji and Joel Madden of Good Charlotte

Samantha Ronson, Kid Millionaire, Z-Trip and BT

WHAT: Access E3 2006, the must-attend event surrounding the Electronics Entertainment Expo, fuses the "who's who" of the entertainment world with key players in the video gaming industry. Sponsored by Best Buy, EA, Activision, BPM Magazine, Video Game Television Management and Lucas Arts, this year's event will prove to be bigger, better and more exciting than the last.

WHEN: Wednesday, May 10th 2006
9 p.m. - 2 a.m.
Celebrity Gaming Challenge // 10 p.m. - 12 a.m.

WHERE: House of Blues
8430 Sunset Blvd.
West Hollywood, CA 90069

WHO: Invited celebrities include: Paris and Nicky Hilton, Jessica Alba, Nicole Richie, Jessica Biel, Ashlee Simpson, Adrian Grenier, Nick Lachey, Hilary Duff, Pharrell Williams, Shannon Elizabeth, Jeremy Piven, Jerry Ferrara, Vin Diesel, Shane West and many more.

LOS ANGELES, April 25, 2006 - Access E3 2006 will take over Hollywood on Wednesday, May 10th as it brings together celebrities from the film, television, music and sports worlds to celebrate the video game industry.

Access E3 will be a stunning mix of electronic entertainment, music and celebrities. Held at the world famous House of Blues on the Sunset Strip, the party will be the event of the year as Hollywood rolls out the red carpet for the video game industry and key players in the entertainment business; artists, performers and executives rub elbows at this exclusive, invite-only event.

Best Buy, a leading retailer of electronic entertainment, will be working with Video Game Television Management and BPM Magazine to create the biggest party of the E3 experience. With performances by top DJs including Z-Trip, BT, Benji and Joel Madden of Good Charlotte, Samantha Ronson and Steve Aoki Kid Millionaire, Access E3 2006 will be the place where Hollywood's hottest celebrities and leading entertainment media come to see the latest in electronic entertainment. Last year the red carpet was walked by celebrities including Johnny Knoxville, Jack Osbourne, Jesse Metcalfe and Nicole Richie and was covered by Entertainment Tonight, Us Weekly, SpikeTV and the TV Guide Channel.

"We are very excited to be working with Best Buy again and to take this party to the next level," said Stephen Royes, President of Video Game Television Management. "Access E3 is celebrating the collaboration of Hollywood and video games, and where best to do that than the House of Blues on Sunset Blvd. "Access E3 is an opportunity to express our passion for playing video games and to celebrate the great things going on in gaming at Best Buy." said Jill Hamburger, vice president of video games at Best Buy. "Gaming is a big part of the overall entertainment experience today and this party is proof of that."


Video Game Television Management (VGTVM) is an independent production company focused on creating content and events for the video game industry and for companies targeting video game enthusiasts. With a successful track record and established relationships at major publishing companies, VGTVM builds video game properties that help advertisers reach the elusive young male demographic. VGTVM has launched THE ULTIMATE GAMER on SPIKETV in collaboration with the show producers and developed comprehensive brand integration for clients including BEST BUY and MICROSOFT. As video games reach into mainstream youth culture, VGTVM is an innovative leader connecting companies with the future of entertainment.

BEST BUY Co., Inc.
Best Buy Co., Inc. (NYSE:BBY - News) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 780 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy, Future Shop, Geek Squad and Magnolia Audio Video. We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

BPM's original editorial blend spans the ever changing world of the trendsetting consumer. BPM incorporates fresh coverage on indie/electronic music, fashion, art, nightlife, DJ culture, new technology and gaming. BPM is always steps ahead of the mainstream delivering content that is not only relevant but also essential for today's influencer. As the world of independent music and DJ culture progresses and matures, BPM leads the way with a sophisticated design oriented street aesthetic and core editorial tailored to the metropolitan trendsetter. While remaining true to its founding elements BPM continues to grow and evolve, showcasing emerging trends in metropolitan culture. BPM is published by Overamerica Media Group and is THE choice for the fashion conscious, music-loving tastemakers who influence the masses. More information can be found at www.overamerica.com.

Press Check-In to begin @ 8:30pm
Celebrity Arrivals start @ 9pm
Celebrity Gaming Challenge @ 10pm

For further information regarding this event, please email:

Ben Russo
Fusion Public Relations
323 822-2000 x104

For more information about Best Buy only, please contact:
Leah Davis // MS&L Public Relations

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