Tuesday 3 May 2005/... NCsoftTM Europe has today confirmed it will be the official games sponsor of the Hamburg Harbour Party which runs from 5th-8th May. One of Europe's biggest annual events, it boasts an audience of more than one million fun-loving visitors and is a hugely successful event.
The Hamburg Harbour Party has been running for over 100 years and is an integral part of Hamburg life. Those attending are treated to magnificent ship parades, stunning firework displays and free music concerts including bands like Dido, Scissor Sisters and Van Morrison.
NCsoft joins three other big brand sponsors - Coca Cola, T-Mobile and Nokia. All sponsors will have prominent brand placement at the four-day event. This will include giant 40m square audio and visual screens designed to provide maximum exposure to the passing audience. NCsoft game trailers that will be on display include Lineage II, City of Heroes, Guild Wars and their forthcoming title, Auto Assault.
"This is an awesome opportunity for NCsoft," says Dirk Metzger, Marketing Manager, NCsoft Europe. "Online gaming is a huge growth market in Germany and this event provides the perfect vehicle to reach a new mainstream audience."
More information on NCsoft products can be found at their website: www.ncsoft.com
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About NCsoft Europe
NCsoft Europe (NC-E) is headquartered in Brighton, England and is part of Korea-based NCsoft Corporation, the world's leading developer and publisher of online games. NCsoft has already successfully established itself in North America, Japan, Taiwan, China and Thailand. NC-E began operations on 1st September 2004 and serves as a central hub for all NCsoft sales, marketing and distribution operations in Europe, via its European distribution network. NC-E launched Lineage® II in November 2004, City of HeroesTM on 4th February 2005 and Guild Wars® on 28th April 2005. More information about NCsoft Europe can be found at http://www.plaync.com.
Deborah Coster / Helen Page
Tel: UK +44 (0) 1462 456780
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