Gene Simmons AXE

For Immediate Release

(Los Angeles, CA – December 3, 2008) – On the heels of his first foray into videogame controllers based on his axe-shaped bass guitar, Gene Simmons has a lot to say about it.

“I never do anything half way. My AXE controller is the closest thing you can have to being onstage in KISS. I created and designed the Gene Simmons AXE™ bass guitar and I can’t wait for the fans to experience it for themselves," said Gene Simmons. “The Gene Simmons AXE guitar is such a recognizable symbol - people have been asking for a gaming replica ever since Guitar Hero was first introduced.”

Gene Simmons joined with Interactive Game Group, LLC to create the Gene Simmons AXE guitar controller for the Guitar Hero® and Rock Band® videogame franchises.

Commenting on developing the guitar, Interactive Game Group Founder, Fred Chesnais said, “Gene Simmons is the Rock Lord and the Gene Simmons AXE bass guitar is an integral part of his signature look. Bringing this Axe controller to life was an incredible journey, and I am sure every player will enjoy it.”

This fully equipped, axe-shaped guitar controller is a replica of the KISS bassist and vocalist’s signature bass guitar. The AXE controller is personally certified by the Rock God himself, Gene Simmons, to give players that Rock Star experience. The wireless AXE guitar controller is a three-quarter-sized replica of the original Gene Simmons AXE guitar and larger than the standard video game guitar controllers. Customized with a replicated paint finish of the original guitar, the Axe guitar controller features Gene Simmons autograph and his photo in make-up painted onto the body of the controller.

The AXE video game controller brought to the market is compatible with Guitar Hero and Rock Band video games for PlayStation® 2 computer entertainment system and for PlayStation®3 computer entertainment system. It is available now on http://www.genesimmonsaxeguitar.com retailing for $79.99. An exclusive controller, compatible with PlayStation® 2 and 3 as well as with Nintendo®’‘s Wii™, is also available on http://www.genesimmonsaxeguitar.com, retailing also for $79.99.

But wait, there’s more! Players that buy a guitar controller before December 15, 2008, have a chance to win a guitar controller signed by Gene Simmons himself!

For additional information, please visit http://www.genesimmonsaxeguitar.com.

About Interactive Game Group, LLC

Interactive Game Group (I2G) is a company creating, acquiring and licensing video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, I2G is developing and financing a portfolio of video game properties, joining forces with the best persons, studios, publishers and distributors for each project on a worldwide scale.

© 2008 Interactive Game Group, LLC. All rights reserved. The Gene Simmons Axe Guitar is the property and is a trademark of the Gene Simmons Company, and is licensed by the Gene Simmons Company to Interactive Game Group, LLC. Kiss is a registered trademark of Kiss Catalog, Ltd. The facial makeup worn by Gene Simmons is a trademark of Kiss Catalog, Ltd. Used with permission. PLAYSTATION, PS2 and PS3 are registered trademarks of Sony Computer Entertainment Inc. Nintendo and Nintendo Wii are registered trademark of Nintendo of America Inc. Guitar Hero is a trademark of Red Octane, Inc. Rock Band is a trademark of Harmonix Music Systems, Inc., an MTV Networks Company. All other trademarks and trade names are the properties of their respective holders. THIS PRODUCT IS NOT SPONSORED, ENDORSED OR APPROVED BY SONY COMPUTER ENTERTAINMENT OF AMERICA, SONY COMPUTER ENTERTAINMENT OF EUROPE, RED OCTANE, INC. or HARMONIX MUSIC SYSTEMS, INC.

Contact

Shaun Norton

shaun@sandboxstrat.com

212-213-2451