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Gear Up For Christmas

As Xbox Announces A Special 'Gears of War' Retail Offer

UK - November 22nd, 2006 - Gamers will think Christmas has come early as Microsoft announced a special 'Gears of War' retail offer available from Friday 24th November (while stocks last). Gamers can get a copy of the most-anticipated video game of 2006, 'Gears of War' and an Xbox 360 video game and entertainment system to play it on, all for £299.99 ERP.

"This is a perfect Christmas gift for gamers in Europe," said Richard Teversham, Director Platform & Marketing, Home and Entertainment Division EMEA. "With this great offer, we're giving gamers the best console on the market, with one of the most-anticipated games this year, all for a fantastic price".

'Gears of War' has received several highly coveted awards, including the Game Critics Awards' Best Console Game and Best Action Game of E3 2006, and has already garnered praise in reviews, with 93% in Games Master and 9/10 in Xbox 360: The Official Xbox Magazine

'Gears of War,' developed by Epic Games Inc. and published by Microsoft Game Studios, is a third-person tactical action/horror game available exclusively on Xbox 360. The intense, genre-defining game thrusts players into humankind's epic battle for survival against a nightmarish race of creatures known as the Locust Horde. With its combination of cinematic, visceral gameplay, dramatic storytelling and intense action, and with single-player and multiplayer online play via Xbox Live, 'Gears of War' is a seminal title for Xbox 360, providing one of the best next-generation interactive entertainment experiences.

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About Epic Games

Epic Games Inc., based in Raleigh, NC and established in 1991, is a developer of cutting-edge computer and video games. The company is best known as the creator of hit PC 3D action games Unreal and Unreal Tournament, both award-winning blockbuster hits having each sold more than one million copies. Epic is also responsible for the Unreal Engine, which is the underlying technology for a wide range of games including, 2002 Console Game of the Year winner, "Tom Clancy's Splinter Cell" by Ubi Soft; PC Gamer's 2000 Game of the Year, "Deus Ex" from Ion Storm/Eidos; "America's Army: Special Forces," by the United States Army, and "Harry Potter and the Sorcerer's Stone" (PC) by Electronic Arts. Additional information can be obtained through Epic's Web site at http://www.epicgames.com/

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as "Age of Empires®," "Flight Simulator" and "Zoo Tycoon®;" Xbox and Xbox 360 ( http://www.xbox.com), including such games as the upcoming "Gears of War" and franchises such as "Halo," "Fable®," "Project Gotham Racing®" and "Forza Motorsport"; and MSN® Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as "Bejeweled" and "Hexic®."

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 is expected to have a catalog of 160 high-definition games by the end of 2006 and to be available in 37 countries by the end of this year. More information can be found online at http://www.xbox.com/xbox360.

About Xbox Live

Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Prices herein are estimated retail prices. Actual retail prices may vary.

Microsoft, Xbox 360, Xbox, Xbox Live, Halo, Windows, Age of Empires, Zoo Tycoon, Fable, Project Gotham Racing, Forza Motorsport, MSN and Hexic are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, please contact:

Marie-Claire Suter

UK PR Manager - Xbox & Games For Windows

Tel: +44 (0) 118 909 4599

Email: i-maries@microsoft.com

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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