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Gaming gets serious - Machiavelli’s Workshop launches online negotiation and strategy simulation

Edugames attract interest from around the world

Melbourne, 02 November 2004 - Machiavelli's Workshop today announced the launch of its negotiation and strategy simulation games website - Machiavelli's MindGym ( The site offers an engaging way for individuals to hone their strategy and negotiation skills by competing against one another in a series of multi-turn negotiation scenarios.

The company will target the intersection of the multi-billion dollar online gaming and corporate e-learning markets. The soon to be launched corporate offering will allow corporations to dramatically lower the cost of developing negotiating skills in management and sales teams.

"In the lead-up to the launch we have received literally thousands of pre-registrations and expressions of interest from all over the world" said Scott Chamberlain, Managing Director of Machiavelli's Workshop. "we are seeing interest from individual gamers as well as enquiries from multinationals looking to incorporate the technology in their management and sales training programs".

About Machiavelli's Workshop

Machiavelli's Workshop is an innovative provider of negotiation and strategy simulation games. The flagship product, Machiavelli's MindGym is available for multi-player online gaming at and is also used by corporations and academic institutions wishing to reduce the cost and boost the quality of existing training approaches.

Machiavelli's innovative technology was recently adopted by ANU's Legal Workshop where it is used to teach Industrial and Employment Law Practice for post-graduate law students.

Press Contact Corporate

Mr Scott Chamberlain

Managing Director

Tel: +61 0400 225 845


Sales/Partnerships Contact

Malcolm Campbell


Tel: +61 411 253 423


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