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Gamification Co - Gamification Summit

Brand marketing, product design, viral customer acquisition and customer retention on the agenda in January.

SAN FRANCISCO - November 9, 2010

The Gamification Summit today announced the release of a limited number of discounted early bird tickets and the addition of world-renowned new speakers to the impressive line-up. Slated for January 20-21, 2011 in San Francisco, the inaugural two-day event brings together top companies and experts in applied game mechanics to reveal how they’re rewriting the rules of brand marketing, product design, viral customer acquisition and customer retention. The speakers comprise a veritable "who’s who" of thought leaders and practitioners in gamification from a variety of top brands, including:

? Comcast: Eric Grilly, Executive Vice President and Chief Digital Officer, Comcast Sports Group

? Google: Vikas Gupta, Google Payments

? NBC/Universal: Jesse Redniss, Vice President, Digital, USA Network

? Microsoft: Neal Freeland, Director, Bing

? MyTown, by Booyah: Brian Morrisroe, Co-founder

? ngmoco/DeNA: Clive Downie, VP Marketing

? DevHub: Geoff Nuval, CEO

Additional speakers for the first day include renowned designer, TED Fellow and Futurist Jane McGonigal, who will be keynoting and launching her new book at the event. Additionally, Summit organizers announced an exclusive gamification platform “hot-seat” featuring leading solution providers Kris Duggan (CEO, Badgeville), Nathan Lands (CEO, Gamify), Rajat Paharia (Founder & Chief Product Officer, Bunchball) and Keith Smith (Co-Founder & CEO, BigDoor Media) sharing their radically different views on how to design and implement customer engagement. On the second day of the event, leading gamification experts Amy Jo Kim (CEO, Shufflebrain) and Gabe Zichermann (author, “Game-Based Marketing”) will reprise their sold-out November workshops, offering an unprecedented, hands-on strategy and tactics session to attendees.

"Gamification is increasingly recognized by big brands and start-ups alike as a powerful toolkit to engage, retain and monetize customers," said Tim Chang, Partner at Norwest Venture Partners. "The Gamification Summit is clearly bringing together the top minds in this emerging field and I'm excited to be a part of it."

Key Sessions at the inaugural Gamification Summit Include:

? Gamification In The Real World: Location-Based Services, Commerce and User Experience

? Case Study: American Gamester: Jay-Z’s gamified book launch

? Beyond Transmedia: Gamifying Big Media Brands

? Case Study: Bing Rewards – the past, present and future of reward systems

? Managing Legal Risk in Gamification & Virtual Economies

The complete schedule can be found at

Attendees who register for the Gamification Summit before November 30th can take advantage of a limited number of early bird tickets at discounts up to $500. Previous Gamification workshops sold out within days, and organizers expect similar conditions at the 2011 Summit. Attendees are advised to reserve their space early at The Gamification Summit is sponsored by BigDoor Media and Bunchball.

Gamification is the use of game thinking and game mechanics to solve problems and engage audiences. High-growth start-ups like Foursquare, Zynga, Yelp and Groupon illustrate the power of dynamics such as badges, levels and challenges to create virality and engagement in a limitless range of activities.

For more information about The Gamification Summit and to purchase discounted early bird tickets, please visit:

About Gamification Co™

GamificationCo is the only transmedia company exclusively dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit & Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to health care, improving lives, solving problems and generating unprecedented equity. For more information on GamificationCo and how to leverage the power of games in real life and business, visit http://Gamification.Co

Joe Ziemer, TriplePoint

(212) 730-9744

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