Santa Monica, Calif. - (March XX, 2007) - GameTrailers (GT), a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks, today introduced, StreamStats, a powerful new analytics tool that allows publishers, retailers, marketers, analysts and other game industry professionals the ability to gauge user interest in the latest games and videos served by GameTrailers.com.
"StreamStats is an incredibly valuable tool that will serve the videogame industry," said Jon Slusser, CEO, Executive Producer, GameTrailers. "Users will find StreamStats beneficial in gauging interest surrounding upcoming titles, as well as the overall effectiveness of specific pieces of media and videos."
Created specifically for industry professionals, StreamStats is a free, user-friendly service that allows them to create and customize relevant information about user behavior. Statistics on video views, game page views, user movie views, unique visits, referrals, searches and other user interaction associated with thousands of games can be easily tracked, giving powerful and accurate insight into what games the gaming community are interested in and what types of videos they are watching.
The effectiveness of StreamStats can be attributed to two main factors: first, text articles alone can't properly convey the detail of each title, and video has become the gamers first choice for understanding and evaluating games, therefore being able to provide statistics on video usage is the most effective metric; second, over 80% of the videos viewed on GT are related to games that have yet to be released so StreamStats is a very accurate gauge of pre-launch awareness for upcoming titles.
Specific StreamStats uses include:
Product managers and PR teams can use StreamStats to help gauge the effectiveness of a trailer launch, as well as overall game performance against other competing titles in their launch window. In addition, publishers can graphically track the progress of each title in order to see how milestones such as trailer launches or advertising campaigns affect the overall awareness of their games.
StreamStats can provide retailers, marketers, analysts and reporters a macro-view of the industry to see what games consumers are most interested in over a given period of time, or a detailed micro-view of a particular title
"As the traffic and usage of GT continues to grow, we have amassed vast amounts of information in our database about the viewing habits of our users," said Brad Winters, Director of Marketing and Business Development for GameTrailers. "StreamStats is our way of sharing this information with our partners and the industry at large."
To access StreamStats, log on to http://stats.gametrailers.com to request a password.
GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
GT STREAMSTATS CONTACT:
Director of Marketing and Business Development