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Channel To Be Distributed To AMP'D Mobile Customers

For Immediate Release

Orlando, FL (March 28, 2007) - GameTrailers.com (GT), the premier provider of video for gamers and a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks, today announced the launch of its new mobile video channel. As part of the mobile debut, GameTrailers will unveil "Go Gaming," a new original series dedicated entirely to coverage of mobile games. GT gaming content will be distributed to Amp'd customers beginning in the second quarter, with a roll-out across all carriers in the coming months.

"This exciting launch allows us to reach gamers in a new way by bringing our original video game content directly to the user's mobile device." said Jon Slusser, CEO, Executive Producer, GameTrailers. "We're also thrilled to premiere 'Go Gaming,' a program that focuses on the growing market of mobile games. Not only are we expanding our programming line-up, but we are presenting the show to the perfect audience through our new mobile video channel."

The GameTrailers mobile video channel provides viewers with a unique combination of trailers, editorial reviews, special features, top ten lists and original shows such as GT's critically-acclaimed debate series, "Bonus Round." GT mobile video channel will also be the home for the new mobile series, "Go Gaming," which features informative and entertaining fast-paced previews and reviews of the latest mobile games. In the future, when technology permits, viewers will be able to directly link to and purchase all game titles mentioned in the show directly from their mobile devices.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's announcement with GT was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors across MTVN's array of mobile products, including its mobile websites and the company's mobile television channels. MTVN and Sprint today unveiled an expansive partnership that brings MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of South Park 10: The Game, a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. Nickelodeon launched channels on Amp'd Mobile for Nickelodeon and The N, as well as a dedicated channel for its pop culture phenomenon SpongeBob SquarePants.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

About GameTrailers

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


Karen Raque

Bender/Helper Impact

(310) 694-3138


Angie Newman

Bender/Helper Impact



Aileen Budow

MTVN Entertainment Group



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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.