GameTap Utilizes Macrovision Solution For Digital Storefront Launch
Initial retail game titles and content protection provided through new agreement
ATLANTA - June 19, 2007 - GameTap, the first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. (TBS, Inc.), and Macrovision Corporation are working together to make games available online for download and purchase through GameTap's new digital storefront.
"Macrovision is a great partner whose expertise in digital distribution and content protection has allowed us to expand our offerings with a new digital retail storefront," said Stuart Snyder, Turner's executive vice president and chief operating officer of Animation, Young Adults & Kids Media.
Launched on May 31st with the new GameTap.com, an ad-supported website that features free games and original programming content from GameTap TV, the online store offers a broad variety of PC and catalog titles for purchase and digital download through Macrovision's games distribution network, enabled by its digital rights management solution, ActiveMark. Macrovision's games distribution network has more than 1700 games available for download and purchase.
"GameTap's entry into the digital retail space, supported by Macrovision's technology, is another great step forward in making games more accessible on the web," said Michael Buchheim, executive vice president of Macrovision's Distribution and Commerce Business Unit.
With more than 450 titles at launch, the GameTap.com store offers both classic games and new releases - including Lara Croft Tomb Raider: Anniversary, which became available for purchase June 5th, the same day it hit retail shelves. Examples of other titles currently available for purchase include Space Empires IV Deluxe, Civilization IV, Psychonauts, and Resident Evil 3.
Macrovision provides a broad set of solutions that enable businesses to protect, enhance and distribute their digital goods to consumers across multiple channels. Macrovision solutions are deployed by companies in the entertainment, consumer electronics, gaming, software, information publishing and corporate IT markets to solve industry-specific challenges and bring greater value to their customers. Macrovision holds approximately 260 issued or pending United States patents and more than 1,500 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at www.macrovision.com.
GameTap (GameTap.com), a division of Turner Broadcasting System, Inc., is the leader in digital game distribution and broadband entertainment. Launched in 2005, GameTap delivers more than 900 authentic versions of the greatest console, computer and arcade games, including original and exclusive episodic titles such as Myst Online: Uru Live, Sam & Max: Season 1, Galactic Command - Echo Squad, and American McGee's Grimm. Visitors to GameTap.com can play free games on its ad-supported website, purchase top PC and catalog titles from its digital retail storefront, and tune into GameTap TV's original programming that includes Retrospective documentaries and new ReVisioned animated series. GameTap paid members receive unlimited access to its massive library titles, community and multiplayer features, original games, and content.
Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.
Wendy Rutherford, TBS Inc. PR Atlanta 404-827-5097 firstname.lastname@example.org
Linda Quach, Macrovision Corporation Santa Clara 408-562-8504