FOR IMMEDIATE RELEASE
ATLANTA - September 22, 2005 - GameTap, the first-of-its-kind broadband entertainment network, created by Turner Broadcasting System, is inviting gamers in for a preview. GameTap will give a lucky, select group an early look at the new video game network ahead of its launch, along with a free month trial and then a special rate of $9.95/month, through the end of the year. The Advance Access program represents GameTap's transformation from its months of testing into a full-fledged entertainment network.
Gamers interested in becoming a GameTap Advance Access member can apply by visiting www.gametap.com or by picking up coupons at select concerts leading up to the Download Festival, a cutting-edge digital entertainment experience, at the Shoreline Amphitheater in San Francisco, CA on October 8th. Concert and festival attendees can also register online at select events. Only a limited number of people will be selected on a daily basis.
"Advance Access members will get a sneak preview of the GameTap service before its launch this fall," said Dan Reiss, Head of Marketing for GameTap. "Players will get a chance to check out the 'GameTap Vault,' play hundreds of great games, and see just how authentic and faithful GameTap is to the original gaming experience."
GameTap's regular monthly subscription rate is set at $14.95 per month. This rate is comparable to that of other video entertainment subscription offerings, such as massively multiplayer online role-playing games that predominantly charge about $15 per month.
Announced last spring and debuting at the Electronic Entertainment Expo, GameTap offers games-on-demand plus original programming via a broadband connected PC. The service offers a wide range of games from classic arcade to PC to popular console. GameTap will launch with hundreds of titles and then roll in additional titles and programming on an ongoing basis. Original programming will feature an exclusive mix of magazine, reality, and lifestyle shows, interviews with the who's who of gaming, celebrity features, and all-new "game trailers" for the GameTap service. Delivered via streaming video, the programming will celebrate games in the same way that Cartoon Network celebrates animation and TNT celebrates drama.
GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.
Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.