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GameTap Announces Two New Appointments

Adam Naide, Cameron Payne Join Broadband Gaming Innovator

Turner Broadcasting System, Inc.'s (TBS, Inc.) GameTap, the first-of-its-kind broadband entertainment gaming network, has added two directors to its staff. Adam Naide and Cameron Payne, the newly named director of relationship marketing and director of product management, respectively, will join the innovative venture, which boasts over 700 games available for download via broadband connection. Naide and Payne are based in Atlanta and report to David Reid, vice president of marketing for GameTap.

"Adam and Cameron are great additions to the GameTap team and we are excited about the value they will bring," said Stu Snyder, general manager of GameTap. "Adam's expertise in subscriber marketing will add valuable strength to GameTap's already solid staff, and Cameron's previous game-launching experience is the type of large-scale campaign leadership that is essential in today's gaming world. We are excited to welcome both Adam and Cameron to GameTap."

Naide comes to GameTap from Bellsouth, where as director of broadband strategic pricing he led the team that developed and executed pricing and packaging strategies to acquire new subscribers for the Fortune 100 telecommunications company. He also devised pricing strategies to complete broadband partnership deals, and conceived new packaging strategies for consumer and small business segments, including bundling value-added services into product portfolios.

Previously, Naide was director of customer experience and loyalty marketing for EarthLink, where he directed the company's customer experience and loyalty marketing activities to reduce customer churn and increase lifetime value for the service provider. Prior to Earthlink, Naide worked for Cox Communications. Naide holds a bachelors of business administration degree in finance from Emory University and earned his MBA at the University of Georgia.

Previously, Payne served as global group product manager of First Party Games for Microsoft, where he was responsible for managing many of the company's most lucrative videogame franchises, including Halo, Fable and Flight Simulator. Payne drove the record-breaking launch of Halo 2, successfully creating a pop culture phenomenon and setting the benchmark for success in the entertainment industry with over $125 million in sales in the first 24 hours.

Earlier, Payne was director of product management at eLoyalty, a CRM consulting and products company. He also drove product management at AIM Technologies, a loyalty program company in the sports industry. Payne earned a bachelor of arts degree in both economics and mathematics from the University of Virginia and a masters degree in computer science from Rice University. Payne holds an MBA from the University of Texas at Austin.

GameTap is the leader in digital game distribution and broadband entertainment. Launched by Turner Broadcasting in 2005, it now delivers more than 700 authentic versions of the greatest console, computer and arcade games on demand, including original and exclusive episodic properties. In addition to games for every age and interest, GameTap offers more than 600 original entertainment programs, popular video streams and thriving virtual communities to broadband-connected PCs. Continually updated with new games, programs and features, GameTap is a downloadable application that supports navigation and game play using keyboard and mouse, as well as most USB peripherals. Go to and expand your playground.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the basic cable industry.

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