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GameStop to enter digital distribution market

US bricks-and-mortar retailer will start testing new service in early 2010

US specialist retail giant GameStop has revealed that it is to launch a digital distribution service to allow gamers to download add-ons for products, with testing set to begin early next year.

While the service won't initially be aimed at full game downloads, the company believes that the market will grow for DLC and other game content, reports Reuters.

"A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow," said GameStop COO Paul Raines at the BMO Capital Management Digital Entertainment conference.

In a recent meeting with Lazard Capital analyst Colin Sebastian the retailer admitted it wanted to become the "world's largest digital aggregator," and it has also been linked with a swoop for Valve's Steam service.

Meanwhile the retailer appointed Shawn D Freeman to the position of senior VP and general manager of digital business last week.

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Phil Elliott avatar

Phil Elliott