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Gamestation Invests In Joystick Junkies

Gamestation has invested heavily in Joystick Junkies latest range of video games inspired clothing for its new flagship superstore in Birmingham.

The chain opened this, its 200th store on October 22 over 6000 sq ft of Birmingham's prime New Street shopping area and has designed it to be the first true destination store for gamers. As well as dedicated Nintendo and Microsoft areas there is a mobile phone gaming section and a huge merchandising area dedicated to video games lifestyle products including models, action figures, trading cards, posters, accessories and of course clothing. Fitting with Joystick Junkies classic games inspired designs there is also a retro area showcasing the best in gaming through the decades since Pong on the Atari 2600 and the ZX81.

Andrew MacDougall, sales director for Joystick Junkies commented, "this is a real retail innovation. For years US video game outlets have known lifestyle gaming products like clothing, action figures and posters have delivered consistent sales and it's great to see that Gamestation are prepared to try something new."

Gamestation have selected a range of Joystick Junkies clothing which is drawn from the new Autumn collection available to view at www.joystickjunkies.com/store . The range features new colours, bigger bolder designs and even better shirt quality all for the same £19.99 retail price.

The new store can be found at

138 NEW ST, BIRMINGHAM. B2 4NS

Tel: 0121 6311713

http://www.gamestation.co.uk

For further information on Joystick Junkies contact Chris Birch on 020 8960 8606 or email chris@joystickjunkies.com

Editors Notes

Joystick Junkies was founded by Chris Birch and Andrew MacDougall in January 2001 and is a fast growing video games inspired youth brand. The company's current activities include production of stylish clothing based on classic video games licenses aimed at the mainstream fashion market and regular monthly entertainment industry parties with a strong videos games cultural theme. The brand now has fashion distribution across Europe and the US whilst its popular parties have expanded from London to Los Angeles.

www.joystickjunkies.com. Built For The Future. Enjoy Forever!

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