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GameSpot Trax UK

Analysis tool tailored for Blighty.

London, 26 November, 2009 – GameSpot UK ( www.gamespot.co.uk), the leading source of information, entertainment and community for UK gamers, today announced the launch of GameSpot Trax UK, the UK version of its games intelligence tool which allows retailers, games publishers and industry marketeers to measure consumer interest and desire in video games.

Widely considered the games industry's scorecard, GameSpot Trax was originally launched in the USA in 2003 and provides data and analysis at a global level. The new GameSpot Trax UK follows the behaviour of more than 4.5 million UK gamers, making UK-specific data on what’s hot and what’s not in video games available for the first time.

The tool monitors daily how UK gamers are responding to gaming products and brands, and benchmarks them against their competitors at each of the five major stages of the buying cycle, including awareness, consideration, trial, purchase, and post-purchase engagement or feedback.

Marketeers can easily set parameters for a daily feed, mapping their own and their competitors' activities -- such as ad campaigns and PR activities -- into user trend graphs that show the effectiveness of their efforts in building mindshare.

“Last year the UK video games market was worth over £3.8bn*, and for the first time ever video games are out-selling DVD and Blu-Ray discs” said Julian Childs, UK Commercial Director, CBS Interactive. “The stakes are incredibly high for game publishers, and the need for a powerful tool providing comprehensive information and insights – specific to the UK market – has never been greater. GameSpot Trax UK provides a whole new level of intelligence on the true dynamics of the UK video games market, and gives unique insight into future sales performance.”

Marketeers interested in more information on GameSpot Trax UK should send an email to julian.childs@cbs.com.

*Mintel Video Games report 2008

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About GameSpot UK

GameSpot UK ( www.GameSpot.co.uk) entertains and connects the UK’s largest community of dedicated gamers with thousands of video game reviews from expert editors, previews of the hottest upcoming games, downloads, videos, game guides and breaking news.

GameSpot UK is the market leader in its field with 4.5 million unique users in the UK. The website is 100% dedicated to gaming and covers every aspect of the gaming world, making it the interactive community of choice for people who are passionate about gaming.

About CBS Interactive Ltd

CBS Interactive UK ( www.cbsinteractive.co.uk), a division of CBS Corporation, is the UK's largest online-only publisher of premium content. With more than 9m people visiting its UK properties each month, CBS Interactive is a UK top 15 web property. Our portfolio of leading brands - which include CNET UK, GameSpot UK, TV.com, BNET UK, silicon.com and ZDNet UK - span popular categories like technology, entertainment, and business.

For more information contact:

Helen Cooke

GameSpot UK

+44 (0)20 7021 1100

helen.cooke@cbs.com 

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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