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"Non-intrusive" marketing deal inked beterrn Unkasoft and Microsoft's mobile advertising dept.

Madrid, Spain –– December 1, 2008 – Unkasoft, a leading provider of advergaming and mobile marketing, today announced an agreement with Microsoft’s mobile advertising arm to use Microsoft’s ad server, Atlas, for the GameSpace project, a new form of non-intrusive advertising.

GameSpace ( provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace provides a host of benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free or for preview and a new income source for back catalogue games.

Atlas is able to configure several campaigns for the GameSpace mobile portal, which will be presented in an adapted form for every device in the market. Also, Unkasoft Advergaming On the Fly technology injects advertisements at several places within games and applications.

Benefits to the advertiser include direct interaction with the user, including making phone calls and sending text messages, and the potential to create a community around a brand. With advergames, advertising is intertwined with entertainment, as the advertiser's brand appears throughout the game.

"Today’s announcement will change the mobile advertising space,” said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. “GameSpace allows advertising agencies to insert ads into any interactive mobile game without development tasks. GameSpace is a necessary advertising solution for any mobile marketing campaign.”

About Unkasoft

Unkasoft ( develops advergaming marketing applications that let companies incorporate their branding into video games that customers download to their mobile devices. With Unkasoft’s personalized, nonintrusive approach, customers enjoy a dynamic, interactive experience that creates favorable awareness for companies and their products. Unkasoft offers a library of ready-to-deploy mobile video games as well as custom game development. Unkasoft clients include Pepsi; Toyota; Vodafone; Renault; Nokia; Oxfam, an international relief organization, and others. With offices in Madrid and London, Unkasoft was named the Spanish European 2008 Dell Small Business Excellence Award winner.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Microsoft Advertising

Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit for more information.

Press contact:

Maria Krinsky

Calysto Communications


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