Koelnmesse has announced that the date of its upcoming Cologne event, gamescom, will be brought forward to take place over over August 19-23, coinciding with the next Leipzig Games Convention.
The European videogames trade fair had been planned to take place in September but has now been rescheduled, presumably to challenge the already established Games Convention.
"gamescom belongs to the entire industry and should enjoy as much acceptance as possible. This is why we took reservations voiced by the trade and a number of companies regarding scheduling the trade fair in September very seriously," said Dr Klemens Kundratitz, board spokesman for BIU.
"The advantages and disadvantages of holding the trade fair in September were discussed in detail during a number of constructive discussions with industry participants."
"Ultimately, the voices opposing the date in September were louder than those in favour of it, which is why we worked on a solution that benefits all industry participants," Kundratitz added. "We eventually approached Koelnmesse with our request for a change of schedule, and they were able to move the trade fair to August. I would like to thank all those who worked hard on setting the new date."