Games Mission to China
UKTI is organising a trade mission to Shanghai (24-30 July
2006) in support of the UK games industry.
The programme includes a company-focused seminar, business
matching, and attendance at the Chinajoy convention. This
convention is being promoted as a key event in the world's
games industry calendar. It has been designed to strengthen
domestic game supervision in China, assist in actively
regulating the Chinese market, and rigorously fight against
piracy, in order to encourage and support the development and
the sales of legal game products.
If you are interested in participating in this mission please
contact Mo Dowlut (0207 215 4840 or mo.dowlut@uktradeinvest.gov.uk), for an
application form and the full terms and conditions.
UK Trade & Investment will make a contribution of £750
for mission participants on the condition that the members
speak at the seminar.
Proposed Itinerary - (provisional outline
programme)
Monday 24 July - Mission arrives Shanghai
Tuesday 25 July - Embassy based briefing: market
characteristics, etc (am)
- Seminar to selected local audience (pm)
Wed. 26 July - Business matching (four meetings per company)
(am)
- Company visits (pm)
Thursday 27 July - Business matching (am)
- Attend Chinajoy convention (pm)
- Networking reception (UK and China invitees) (eve)
Friday 28 July - Business matching (am)
- Attend Chinajoy (pm)
Background to the Chinese games market:
Online Games
- In 2005, Chinese online game operators' income reached £336 million, an increase of 49% over 2004
- 29 million Chinese people played online games in 2005 and among these 15.9 million were MMORPG users
- The Chinese online games industry was worth £436 million in 2005 and is expected to be worth £1.02 billion in 2010
Mobile Games
- Chinese mobile entertainment market size expected to increase to US$241 million in the next three years from US$41 million in 2005
- Handset sales are forecast to double over the next three years from 335 million in 2005 to approximately 660 million handsets
- In China, purchases of mobile games have reached 13.91 million and this figure is expected to grow 31.69 million by 2008