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Games Mission to China

UKTI is organising a trade mission to Shanghai (24-30 July 2006) in support of the UK games industry.

The programme includes a company-focused seminar, business matching, and attendance at the Chinajoy convention. This convention is being promoted as a key event in the world's games industry calendar. It has been designed to strengthen domestic game supervision in China, assist in actively regulating the Chinese market, and rigorously fight against piracy, in order to encourage and support the development and the sales of legal game products.

If you are interested in participating in this mission please contact Mo Dowlut (0207 215 4840 or, for an application form and the full terms and conditions.

UK Trade & Investment will make a contribution of £750 for mission participants on the condition that the members speak at the seminar.

Proposed Itinerary - (provisional outline programme)

Monday 24 July - Mission arrives Shanghai
Tuesday 25 July - Embassy based briefing: market characteristics, etc (am)
- Seminar to selected local audience (pm)
Wed. 26 July - Business matching (four meetings per company) (am)
- Company visits (pm)
Thursday 27 July - Business matching (am)
- Attend Chinajoy convention (pm)
- Networking reception (UK and China invitees) (eve)
Friday 28 July - Business matching (am)
- Attend Chinajoy (pm)

Background to the Chinese games market:

Online Games

  • In 2005, Chinese online game operators' income reached £336 million, an increase of 49% over 2004
  • 29 million Chinese people played online games in 2005 and among these 15.9 million were MMORPG users
  • The Chinese online games industry was worth £436 million in 2005 and is expected to be worth £1.02 billion in 2010

Mobile Games

  • Chinese mobile entertainment market size expected to increase to US$241 million in the next three years from US$41 million in 2005
  • Handset sales are forecast to double over the next three years from 335 million in 2005 to approximately 660 million handsets
  • In China, purchases of mobile games have reached 13.91 million and this figure is expected to grow 31.69 million by 2008

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