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GAME's Got The Golden Touch

GAME is offering customers the chance to win the world's most expensive computer game!

26th May 2006 - GAME Stores Group Ltd is offering its customers the chance to win the word's most expensive game ever made, worth more than £20,000! Using the skills of one of the world's top jewellers, Theo Fennell has created an exact replica of the 2006 FIFA World Cup computer game pack by hand using the bling that only top footballers are accustomed to.

With a world class line up of sterling silver, 'Beautiful Cut' diamonds and an incredible 18 carat gold embossed World Cup trophy as the star player, the 'Golden Game' is bound to be on the wish list for the footballer who has everything!

But as with the World Cup, there can only be one trophy and one winner, and one lucky person will be going home with the 'Golden Game'. To be in with a chance of winning, budding Sven's and McClaren's will have to take on the role of a lifetime and pick the ultimate football team from the worlds best when they enter GAME's free Fantasy Football World Cup tournament, choosing the Eurogamer league.

For gaming and football fans alike there will be a chance to see the world's most expensive computer game at GAME stores across the UK* in the build up to the World Cup. There may be 32 teams battling it out for football's greatest honour, but there will be thousands of people hoping to get hold of this never-to-be-repeated gaming masterpiece.

Not only do players have the chance to win this amazing prize, they will also be entered into the main tournament with prizes up for grabs worth over £20,000 including a trip of a lifetime to Australia for 4 people plus a further 19 return flights for two people to Airmiles top 20 destinations.

For more information please visit www.game.co.uk/fantasyfootball

-Ends-

Notes to editors:

· 2006 FIFA World Cup is out now on all formats with prices ranging from £29.99 to £49.99

· Materials used:

- Sterling silver DVD hinged box cover with hand engraved detail

- Hand-chased world cup logo in sterling silver

- 18ct gold World Cup trophy

- Pierced out EA logo set with 36 round brilliant cut diamonds, weighing a total of 0.30 carats.

*Dates for GAME tour:

· 27th May - Trafford Centre, Manchester

· 28th May - Princes Street, Stockport

· 29th May - Schofield Centre, Leeds

· 30th May - 5 Spurriergate, York

· 1st June - Lakeside Shopping Centre

· 2nd June - Oxford Street, London,

· 3rd June - Commercial Road, Portsmouth


About GAME


GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 300 stores in continental Europe. For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.net

For further details, a picture of the 'Golden Game' or to organise in-store filming then please contact me on 01256 784442 or fiona.haldane@game.co.uk

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.