NEW YORK - Gameloft, a leading developer and publisher of games for mobile phones, announced today it has signed exclusive rights to use New Orleans Saints running back, Reggie Bush, as a cover athlete for a football simulation on mobile. Bush will be featured in Gameloft's upcoming mobile game, Reggie Bush Pro Football 2007.
"We are incredibly excited to join forces with Reggie to develop an exhilarating game that will finally bring the excitement of football to mobile." said Michel Guillemot, president, Gameloft. "Football is a classic American pastime, however mobile players have been disappointed by most of the games that are currently out there," said Guillemot. "Reggie Bush Pro Football 2007 will not only reflect his incredible talent, but also bring a realistic game that is stamped with Gameloft's signature touch to the market."
"I'm thrilled Gameloft chose me to be the cover athlete for their new mobile football game," said Bush. "It will be cool to practice my moves on my cell phone before a game."
Considered to be one of the most electrifying offensive players to enter the league in years, Bush, 21, is a key player for the New Orleans Saints. As a Heisman Trophy winner and the number two 2006 NFL Draft pick, all eyes are on Bush for the football season.
Bush joins the ranks of Derek Jeter, Vijay Singh, Lleyton Hewitt and others in Gameloft's expanding sports portfolio.
Reggie Bush Pro Football 2007 is scheduled for release in January 2007.
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Viacom, Warner Bros., FifPro, Lamborghini, Vans, Paris Hilton, Derek Jeter, Vijay Singh and Geoff Rowley allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 70 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Montreal, Buenos Aires, Paris, London, Duesseldorf, Milan, Barcelona, New Delhi, Seoul, Beijing, Hong Kong and Tokyo. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information, visit www.gameloft.com.