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Gamefederation attends Red Herring Wireless

BEIJING, CHINA/ STOCKHOLM, SWEDEN, May 25th, 2007. Kristopher L Saw, senior VP Production and Business Development, is attending the Red Herring Wireless event in Beijing on May 28th - 30th and will deliver a keynote speech on the topic of mobile solutions and connected gaming. He will also participate in the Keynote Roundtable: Mobile TV and Entertainment. Red Herring Wireless is an event focusing on bringing together leaders, innovators and up-and-comers in the world-wide wireless industry. The event features cutting-edge wireless companies, presented in an interactive format, which gives the attendees an excellent opportunity to communicate and network. "This event brings together an interesting group of people and companies; I am looking forward of representing Gamefederation and our wireless technology solutions", says Kris Saw.

Mr Saw has extensive knowledge and experience of the wireless industry. As a founding member of the eSports movement, he has previously designed world leading eSport software and worked with events such as the World Cyber Games, (WCG) and World eSports Games (WEG). As a leading proponent of digital distribution and Gameson- Demand, Mr Saw has been engaged as lead researcher on the European Union "ASP-New Game" research project. He was recruited from the eSport industry to drive Gamefederation's continued expansion in the mobile entertainment space. He has since become a senior and valuable member of Gamefederation's management team. He has applied his extensive experience to the mobile industry in his work with Gamefederation, providing mobile services and solutions for leading companies such as Samsung, Sony Ericsson, Vivendi Games Mobile and Nokia. While at Gamefederation, Mr Saw has been active in China and India, working as a strategic consultant for mobile entertainment and community based initiatives and is also the main engineer behind the award winning application Cricinfo Genie, developed by one of Gamefederation's customers, Dhruva Interactive.

About Gamefederation

Gamefederation ( www.gamefederation.com) provides unique mobile solutions for the wireless world. Its groundbreaking product suite, including GEX, a connected mobile middleware and distribution platform, and INK, a mobile game development engine for interactive narratives, allow it to provide wide ranging solutions to the wireless market, ranging from social networking game services, to adver-gaming, ODP and interactive mobile applications. Clients and partners benefiting from Gamefederation's technology and expertise include leading publishers and media companies such as Vivendi Games Mobile, Sony Ericsson, Eidos, Hutch, Tele2 and Dhruva Interactive.

For more information on Gamefederation, please visit www.gamefederation.com

Media Contacts:

Gamefederation

Thomas Lindgren

thomas@gamefederation.com

+46 70 591 30 56

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