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Earn Game Coins merely by browsing the internet.

For Immediate Release



LOS ANGELES - Sept. 23, 2010 -, the virtual goods marketplace launched by Sometrics this summer, now allows gamers to earn Game Coins, a redeemable currency for numerous online games, through everyday online activity.  With the new GamerBar, a unique browser add-on, online game fans gain access to exclusive perks while browsing and shopping at online retailers, including Barnes & Noble, Priceline, The Northface,, and Best Buy.


Simply by installing the GamerBar to their web browser and using the search feature, gamers can earn Game Coins every time they're online. Shopping online with any of the selected retailers racks up bonus Game Coins as well. Through the browser add-on, gamers will receive exclusive updates and promotions as well as priority knowledge of new missions and raffles. The earned currency can then be redeemed for virtual goods and credits at any of's social gaming partners.


"The new GamerBar is a simple and fun way to earn Game Coins and bonus items for a wide variety of online games," said Ian Swanson, CEO and co-founder of Sometrics.  "We implemented the GamerBar as a new way to deliver our unique and customized services, so while players are happily surfing the Web and exchanging Game Coins for their favorite virtual items, our valued partners gain increased exposure to a niche demographic."


"When Sometrics approached us to help them implement the GamerBar, we knew our Loyalty Suite would be a perfect fit," said Michael Jaconi, vice president, FreeCause. "Our unique solutions monetize online search and shopping activity as well as reward gamers with the virtual currencies they care about. FreeCause's innovative online tools are a great compliment to's powerful platform, but the real benefit will be for the players who will now have the opportunity to earn Game Coins just by browsing online."


The GamerBar, which is compatible with Internet Explorer and Firefox, can be downloaded and installed from Sometrics will continue to add new retail partners and features to the GamerBar following launch. 

About Sometrics

Founded in 2007 and based in El Segundo, Calif., Sometrics helps publishers monetize free-to-play online video games, social applications, casual games and virtual worlds through virtual currency with one of the industry's most advanced in-game payment and optimization solutions. With Sometrics, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company has a global inventory of payment options ranging from credit card, mobile, pre-paid cards, surveys, videos and more, working with top publishers in the online gaming space.


Sometrics is also the company behind, a virtual marketplace and community site featuring top free-to-play games and virtual worlds. The marketplace allows gamers to earn and spend Game Coins on virtual currency, hard-to-find items and more. To find out more information about Sometrics or, please visit: or


Sometrics was the first recipient of capital from the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock).  Its first funding round also included big brands - AT&T and Greycroft Partners co-invested.  In October 2009, Sometrics closed a Series B round of financing led by Steamboat Ventures and included the Mail Room Fund and Greycroft Partners.


About FreeCause

FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 10 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through our extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).   


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Press Contacts for Sometrics


John Hardin / Lindsey Latham

Wonacott Communications, LLC

(310) 477-2871, Ext. 667 / Ext. 665 


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