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750,000 new users acquired for game publishers since October.

El Segundo, CA - Dec. 14, 2010

Sometrics today announced that, its online games discovery and user acquisition platform, has helped publishers acquire more than 750,000 users through Missions since October 2010 and has delivered a 30 percent click-to-conversion rate to its game publisher partners. Game Coins Missions help drive game discovery, user acquisition and revenue by allowing game publishers to target players and introduce them to games they will be interested in playing. Publishers can choose varying degrees of game involvement to engage users, from achieving a level to completing a tutorial or creating a character. To encourage action, players are rewarded with Game Coins currency, which can be used for their favorite games or converted into Facebook Credits in the Game Coins virtual marketplace.

“Game Coins Missions have been a great way for us to acquire new, quality users at a game engagement level of our choice,” stated Rob Winkler, COO of 5th Planet Games. “By requiring users to create a character in Dawn of the Dragons to complete the Mission, we get the users to a point in the game where we know we have a good chance at monetizing them. This was all achieved at an affordable cost and sustainable scale.”

“Cost effective, quality user acquisition has become an increasingly challenging component of managing an online game,” says Ian Swanson, CEO of Sometrics. “We created Game Coins as a solution to provide our partners with unique opportunities that reach engaged gamers who have not been exposed to their games and re-engage former users. It’s a win-win; publishers reach and gain new users, and players discover new games they enjoy while earning currency that can immediately be spent in-game.”

In addition to acquiring new users via Missions that generate ARPU and ARPPU numbers on par with organic results, publishers can benefit from various other engagement activities. Users may earn Game Coins by participating in Raffles and submitting user-generated reviews and content for their favorite games, creating even more opportunities to spend earned currency back into the publisher’s games. Players are also encouraged to share their game experiences with friends through Facebook and other social channels, adding an additional layer of viral awareness to the more than one million unique visitors per month on the site. The destination supports hundreds of the best online and downloadable titles spanning social, casual and massively multiplayer online games from renowned publisher partners including Playdom, NHN USA, IMVU, PopCap, BigPoint, GamersFirst, and others.

About Sometrics

Sometrics owns and operates, an online community that connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many of their favorite online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about Game Coins, please visit

Founded in 2007 and based in El Segundo, Calif., Sometrics is a global leader in providing in-game payments and revenue optimization solutions for free-to-play games. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometrics’ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools.

Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft. To learn more about Sometrics, please visit

John O’Leary, Account Executive, TriplePoint on behalf of Sometrics

+1 (310) 587-9200


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