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Annual international festival launches this October

6th July 2006, Nottingham, UK. IT'S BEING HAILED as a new kind of interactive entertainment festival. In just the same way that we have music, arts and films festivals celebrating these cultures; videogames and interactive entertainment will now have its own dedicated festival - Game City. GameCity will be a street-level cultural celebration of videogames and interactive entertainment. It's also an opportunity for the games industry and public to meet and explore economic, social and educational opportunities within interactive entertainment. As the launch event takes place in Nottingham during half-term week, 25th - 29th October, it's hoped that for the first time, a whole city will be given the opportunity to play games together. "The interactive entertainment world is more sophisticated than ever" says Iain Simons, Director of GameCity. "With the arrival of next generation consoles and handhelds more people of than ever before will become involved with games of one sort or another. GameCity will entertain, inform and educate individuals, industry and the public sector on the value and the potential of interactive entertainment for everyone. With the phenomenal growth in this sector, we believe it's the right time for the industry to start challenging itself in this way." Jonathan Smith, co-founder of TT Games believes the event will encourage more diversity within the industry. "The GameCity initiative brings together the broadest possible group of people who can shape the future of interactive entertainment, from industry professionals to young children; the game-makers of tomorrow. Making this exciting digital world accessible to such a wide audience, in a fresh and imaginative context, creates a real platform to extend opportunity and catalyse innovation. Most importantly, it'll be a huge amount of fun for everyone involved, showcasing the power of gaming in an engaging and energizing way." Organisers have confirmed that the festival will include debates, seminars and workshops exploring all aspects of the interactive entertainment industry. There will be entertainment and cultural events for families of all ages including digital arts, European premiere film screenings, game screenings and art exhibitions. including the Los Angeles County Museum of Arts' esteemed exhibition 'Into The Pixel' which will be making its European debut at the event. "We are thrilled that Into The Pixel will be showcased at this event." says Nichol Bradford, Into The Pixel Co-Chair and Global Director of Strategic Growth. "Our mission is to celebrate video game art and showcase game artists' contribution to the art repertoire beyond games. As the only exhibition in the world that brings together the fine art establishment and video game worlds to examine the artistry of games, GameCity's European location and expected importance contributes to our mission by taking the conversation on video game art global." A further objective of the event is to provide a platform for exploring the development of the East Midlands as a centre for the interactive games industry. The region already boasts five major studios, internationally award winning products and is the birthplace of Lara Croft. ENDS Notes to editors High resolution GameCity logos are available. For further media information on GameCity: Alison Beasley, Lincoln Beasley PR, - M: +44 (0) 7966 449130 T: +44 (0) 1608 645756
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GamesIndustry International


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