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GAME Teams Up With 'My Turf' To Keep Children Safe On The Net

13th October 2006 - GAME Stores Group Ltd, Europe's leading specialist video games retailer, has announced its partnership with My Turf, a secure Internet site for children under the age of 17. GAME will provide the information for a games section on the site, offering a weekly top 10 chart, trailers and reviews of games.

My Turf ( is the first and only secure Internet environment incorporating chat rooms for children. Through a partnership with CitizenCard, My Turf requires the user to register and log-in using their CitizenCard in order to verify their age. The site has also removed the option of one-to-one chats and moderators (checked against the Criminal Records Bureau) are available to respond to any concerns the children may encounter.

All children are instructed with a few rules relating to courtesy and respect for others. Any user who feels threatened or bullied can activate a distress button which automatically provides a moderator with the last 100 lines of text from a chat room to quickly assess the situation, provide advice to the child and take action where necessary.

Demelza Callen, Online Marketing Manager for GAME said, "We are delighted to be involved in such a great service and are very happy to get 100% behind this venture. The Internet is a relatively unprotected area for children and by only providing access to CitizenCard registered users means making the internet a safer place, giving parents peace of mind when it comes to protecting their children."

Stuart Earle, CEO at My Turf said, "GAME is the most respected video games retailer in Europe and a large amount of their customers are children under 17 years old and parents who want to keep their children safe. We are really pleased to welcome GAME on board and are looking forward to working together in providing children with an entertaining and safe internet environment"

GAME operates an extensive age ratings policy for all games and is dedicated to making sure they sell the right games to the right customers.

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About GAME

GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 300 stores in continental Europe. For further corporate information log onto, and for the on-line store log onto

About My Turf

My Turf is a technology company dedicated to creating a safe Internet environment for all age groups. Core to our values is the prevalence of respect, manners, and kindness to each other whilst using our services. Leveraging the latest in technology and business processes it is our aim to deliver Internet services that are interesting, safe and enrich the experience of our members.

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