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Game Outlet Europe opens UK office

Karlstad, Sweden 15th September 2006 - Game Outlet Europe, one of Europe's leading specialist distributors for low and mid price software for computer and video games, has just opened their first dedicated UK office.

Industry veteran, Pelle Lundborg, has been appointed UK Managing Director and comments:

"Game Outlet Europe has many proven retail concepts working across a broad range of retail channels. We are very excited to be able to offer them to UK retailers now. Our concepts are simple, flexible and very profitable for the retailers. These compare favourably to the new and full price releases, where competition is fierce and margins are low. Our vast range has meant that we have become a leading supplier for many specialist retailers in Scandinavia including mail order, e-commerce businesses on eBay and Amazon etc. The latest addition to our range now includes software for Mac".

Lars Wingefors, CEO of Game Outlet Europe comments:

"We are happy to have Pelle onboard in the UK and look forward to welcoming new customers in the UK and Ireland. The transition period to next-gen machines is here so it is now more important than ever to be able to make money on the present systems with their big installed base, something we can help retailers with. Our range of PC software is probably the largest in Europe, and as always, PC is an evergreen format where everyone should be able to make good profits".

Game Outlet Europe has its head office in Karlstad, Sweden and was established in 2004. The company employs 16 people and in 2005-2006 the turnover was around £10 million. The company's main concept is the popular "GO-pallet". It has a characteristic design with a flexible refill system, suitable for most retail channels, and especially successful in super markets, gas stations, bargain shops, airports, news agents and other places with high volumes of people traffic.

For more information, please contact:

Pelle Lundborg - pelle.lundborg@gameoutlet.se 01753 84 20 18 or 07702 570 654

Lars Wingefors - lars.wingefors@gameoutlet.se +44 54 854758 or +46 708 47 19 78

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