GAME LAUNCHES NEW-LOOK WEBSITE

17th October 2007- Specialist online games retailer, GAME.co.uk, has unveiled a complete site makeover that will make it even easier and more convenient for customers to find the products and advice they will need this Christmas.

Developed completely in-house, the site replicates the in-store brand identity with the tagline of 'GAME, The Next Level' and offers an increased level of flexibility and interactivity for users.

With the new clean and simple to use GAME site, customers can post their own game reviews online to offer advice to future shoppers, check out a wider selection of pre-owned games than ever before and also benefit from a new feature that provides users with product recommendations based on their previous site usage.

Customers will continue to enjoy existing popular features such as the gift selector, wish list, and award-winning Customer Services - and free UK delivery on all items.

GAME Reward Card holders will also still receive double points on game pre-orders and instant redemption discounts on future purchases.

Alex Croft, Managing Director for GAME Group's Online Business said, "The new GAME.co.uk is designed to help customers by offering the specialist service and range that our stores offer. The site is now even more welcoming and easier to navigate, and we are currently developing a whole host of new features to further increase our customer appeal."

To check out the new site please visit www.game.co.uk

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For further details please contact the PR Department on 01256 784442 or pr@game.co.uk

About GAME

GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates online and from over 600 stores in the UK and Eire and 400 stores in continental Europe and Australia. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk