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GamArena sign deal with Nordic media giant

Stockholm, Sweden 2006-03-09

European online skill games network GamArena has signed yet another prestigious distribution agreement, this time with Aftonbladet, Sweden's largest newspaper and part of the Schibsted ASA.

GamArena has announced today that it will work with Aftonbladet to introduce online skill games to the Aftonbladet audience of more than 8 million monthly unique visitors. Aftonbladet is the largest circulation newspaper in Sweden and its associated website tops the charts in terms of online traffic & usage.

Aftonbladet will become a part of the GamArena online network when the white-label site being developed by the two companies is launched this summer. Visitors to Aftonbladet's website will be able to play a wide range of next generation skill games within a safe and secure environment that is fully branded as Aftonbladet.

Andrew Pegler, Managing Director of GamArena Ab, commented that:

  • We are extremely excited to be working with such a premium media brand as Aftonbladet. They have demonstrated numerous times before that they innovate in the online space and provide their readers with high quality content. We consider GamArena the next generation in skill games and are therefore looking forward to delivering a compelling games experience in partnership with Aftonbladet.

Johan Åsén, business developer of Aftonbladet New Media, commented that:

  • Games will become an important piece of our online offering and skill games provide enormous entertainment to players. We have been really impressed by the quality of the GamArena proposition and expect our audience to do likewise.

For more information about GamArena, please go to www.gamarena.com

Alternatively, please contact:

Andrew Pegler, Managing Director of GamArena Ab

ap@gamarena.com

Tel: +44 (0)779 3005864

Marcus Legler, PR

press@gamarena.com

Tel: +46 (0)708 257876

About GamArena:

GamArena is an international online skill games network due to launch in Q1 2006. It is owned and operated by GamArena Ab,

a joint venture company registered on the Åland islands with Jadestone (www.jadestone.se) and PAF (www.paf.fi) as its shareholders. GamArena will include a wide range of sports, arcade and card games. It will pool, direct and enthuse online players from a variety of origins on one skill gaming platform. These players will meet and compete within the Next Generation of online skill games in play-for-fun and play-for-cash tournaments.

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