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Publishing service aims to cut the competition out of the App Store.

Toronto - February 22, 2011

Today marks the launch of Fuse, an iOS game publisher with a data-driven twist. Announced by game industry veteran, Jon Walsh, Fuse represents top iOS content developers and established brand partners around the world. Fuse brings top quality games to the forefront of the increasingly competitive App store marketplace, giving developers the visibility and back-end support they need for success.

“It’s difficult to be successful in the app store. We know because we’ve lived it,” said Jon Walsh, CEO and co-founder of Fuse. “We’re huge believers in the iOS game platform and decided early on to make the investment required to understand the marketplace. We built a set of tools that will help grow an ecosystem of games and developer partnerships, to engage and entertain our growing audience of mobile gamers.”

Established in 2009 as Bytemark Games, Fuse founders combine over 15 years of industry publishing experience, and have achieved significant App Store success, with titles like Retro Pinball , Jaws™, Zoo Toss and Babo Crash downloaded millions of times to date. Focusing on the ever-apparent need for comprehensive tools and better developer support, Fuse created an analytics infrastructure and applies efficient marketing initiatives to drive iOS developer success. Using these proprietary tools, favorable App Store visibility and sales results led Fuse to develop a full suite of cost-effective, all-inclusive publishing services. Today, Fuse serves as an invested, long-term publishing partner, and works collaboratively with both new and established developers in the iOS space.

“We realize how important it is to maintain an active player base to create momentum from product to product when you need it,” said Walsh. “You need great content to keep your player base interested. Collaborating with great game makers to grow an ecosystem of games and players is the way we think publishing should work, and we want to be the company that proves it in the iOS space.”

As the iOS App Store emerges as a leading game platform, developers face increasingly difficult hurdles on the road to success. With overwhelming competition in an overcrowded marketplace, even truly great games have a hard time gaining visibility. Fuse takes luck out of the equation, and gives quality games a chance at success through the use of proprietary tools, industry expertise and proven marketing strategies.

Fuse offers comprehensive analytics tools to support its developers, such as a real-time game performance dashboard and data-driven business plans. The publisher leverages its high-profile games to build large audiences and visibility for development partners in the App Store. Furthermore, Fuse adds value by advising partners on how to best monetize their initiatives.

Fuse representatives will be in San Francisco throughout the week of GDC (March 1-4) to talk more about the company’s plans and status. Interested developers and press may contact the PR team to schedule an appointment in advance.

About Fuse

Fuse Powered is a digital mobile game publisher, representing the top next-gen content developers to deliver great games to mobile iOS users everywhere. Fuse increases the value of games by managing their exposure and increasing visibility throughout their lifecycle. Fuse combines industry knowledge, a real-time game performance dashboard and internal and external marketing tools to grow its ecosystem of premium games and players. By focusing on a robust cross-platform distribution and promotional channel, the company allows its content partners to effectively reach a large audience quickly and cost effectively. To learn more please visit http://www.fusepowered.com.

Kate Hancock, TriplePoint, PR for Fuse

(901) 674-6443


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