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From The Management Team Of Rockpool Games Comes Casual Gaming Company SoGoPlay



-- 24th October 2006 --

Manchester, United Kingdom - 24th October 2006 - The management team of leading mobile games developer, Rockpool Games today confirmed the launch of casual gaming company SoGoPlay.

Previously announced to the trade in June 2005, SoGoPlay has completed its market research, formulated its strategy and embarked on its launch programme.

SoGoPlay aims to be a market-leading provider of casual games to the global online market and will deliver games both via its own portal at www.sogoplay.com and via its distribution network of major portals such as Real Networks, MSN, Big Fish, Oberon and TryMedia.

The casual gaming market was reported to be worth over $600 Million (US Dollars) in the United States alone in 2004 and a report by the Casual Games Association this year predicts that the market will reach $2 Billion by 2008.

SoGoPlay is launching using the proven try-before-buy model for downloadable PC Games but has already begun development which will evolve this model to include subscription, micro-billing and advertising-based billing techniques.

"The explosion of Internet Connected PCs use in the home as has seen a great leap in the range of consumers dipping in for a few hours of casual gaming each day", commented SoGoPlay's, Development Director, Darren Melbourne, "successful games in this sector are always simple to play, compelling and hook you in a matter of minutes".

SoGoPlay's Managing Director, Paul Gouge, added "We're utilising our experience in the game development and licensing sector to release high-quality titles that consumers will want to come back to time and time again. We've been developing our distribution network to ensure that our games are available to the largest markets".

For further information please contact:

Tina Elkin, SoGoPlay Ltd

Tel: +44 (0) 161 839 2828,

Fax: +44 (0) 161 839 2838

Email: tina@sogoplay.com

Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About SoGoPlay --

SoGoPlay is premier developer and publisher of compelling games for the casual gaming market. The company is so confident in the quality of its offering that it allows consumers to download and play feature-rich versions free-of-charge. SoGoPlay also offers deluxe versions of all its games which, for a small fee, include additional features, new levels and more-challenging gameplay.

SoGoPlay is a privately-owned and run by the principals. The management team have over 40-years experience in the Entertainment Industry and have a proven track-record of delivering high-quality games based on global brands for mobile platforms, console and PCs.

The company website is located at: www.sogoplay.com

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