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Fourth Annual 'PR For Games Conference' Takes Place Tomorrow In San Francisco

Interactive Entertainment Experts Comment on State of Videogame PR Thursday, Oct. 12

SAN FRANCISCO, CA - October 11, 2006 - The PR for Games Conference today announced the final schedule for the 4th annual event taking place Thursday, Oct. 12 at the Fairmont San Francisco. The only conference of its kind, the day-long gathering focuses on providing attendees with practical information from veterans in the interactive entertainment industry.

"We're fortunate to have some of the top names in the business discuss the state of videogame PR," said Richard Kain, general manager of Kohnke Communications, organizers of the event. "The changing of the conference landscape and the birth of a new generation of consoles are two developments that have necessitated the adoption of fresh strategy and technique. This conference is the only venue dedicated to discussing these new paradigms."

The 2006 PR for Games Conference will feature keynotes, panels, case studies and networking opportunities appropriate for both veteran and junior professionals.

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***2006 PR for Games Conference Agenda***

8:30-9:30am - Registration and Continental Breakfast

9:35-10:20am - Panel - Print Editors-in-Chief Discussion

Greg Vederman, PC Gamer

Francesca Reyes, Official Xbox Magazine

Jeff Green, Games for Windows: The Official Magazine

Dan Hsu, Electronic Gaming Monthly

Greg Off, Hardcore Gamer

Moderator: Erica Kohnke Kain

10:25-10:50am - Case Study - F.E.A.R.

Marcus Beer, Vivendi Games

10:55-11:40am - Panel - Bloggers, Online Video and New Avenues for Reaching Your Audience

Brandon Sheffield, Gamasutra/ Insert Credit

Daniel Terdiman, C|Net

Mark MacDonald,

Michael Zenke,

Chris Kohler, Game | Life

Moderator: Aaron Boulding,

11:45-12:30pm - Panel - Working with Business / Financial Media

N. Evan Van Zelfden, The Economist, Next-Generation

Dean Takahashi, San Jose Mercury News

Ryan Olson, Red Herring

Chris Morris, CNN Money

Moderator: Corey Bridges, The Multiverse Network

12:30-1:40pm - Lunch in the Fairmont Tonga Room

1:45-2:05pm - Keynote - How Media Coverage Affects Company Valuation

Matthew Le Merle, Keiretsu Forum and Gameplay Holdings LLC

2:10-2:50pm - Panel - Senior Level PR Discussion: "The State of Game PR"

Reilly Brennan, Midway Games

David Hawk, Ubisoft Entertainment

Andrea Schneider, Atari

Angela Emery, Buena Vista Games

Dave Karraker, Sony Computer Entertainment America

Moderator: Curt Feldman, GameSpot

2:55-3:20pm - Case Study - King Kong / Red Steel / Assassin's Creed

Michael Beadle, Ubisoft Entertainment

3:20-3:45pm - Networking Break - Crown Room

3:50-4:30pm - Panel - Life Without E3

Jamil Moledina, Game Developers Conference

Chris Sherman, The Game Initiative

Frank Sliwka, Game Convention Developers Conference

David Glanzer, Comic-Con

Moderator: Tom Byron, Official U.S. PlayStation Magazine

4:35-5:15pm - Panel - Online Editorial Discussion

Sam Kennedy,

Peer Schneider,

George Jones,

Greg Kasavin,

Rainier Van Autrijve,

Moderator: David Chen, Foundation 9 Entertainment

5:20-6:00pm - Panel - Working with the Mainstream Media Covering Videogames

Michael Shelling, Sony Online Entertainment

John Gaudiosi, The Washington Post / Reuters / Hollywood Reporter

Gordon Bellamy, MTV

Paul Semel, Geek / Bigshot / Complex / Emmy / Penthouse

Moderator: Meridith Braun, Digital Extremes

6:00-7:30pm - Cocktail Reception


Eddiemae Jukes

Kohnke Communications


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