Formula One licence

Codemasters®, developer and publisher of award-winning racing video games, has secured the exclusive video game rights to FORMULA 1 it was announced today. In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the multi-million selling FORMULA 1 game franchise across multiple platforms.

Codemasters Studios, creators of genre-leading racing titles Colin McRae: DiRT™ and Race Driver: GRID™, will lead the design and development of official FIA FORMULA ONE WORLD CHAMPIONSHIP games for home console, handheld and PC gaming formats.

“FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the FORMULA 1 audience and connecting them globally,” said Rod Cousens, chief executive officer, Codemasters.

“As a world-leading creator of driving games, this alliance with FORMULA 1 is the jewel in Codemasters’ racing crown and creates an undisputed segment champion. FORMULA 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host FORMULA 1 Online, to the company that is streaking away from the pack.”

“Codemasters’ success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge,” said Chris Deering, chairman, Codemasters. “The combination of FORMULA 1’s new momentum of expansion and Codemasters’ contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen.” 

The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, FORMULA 1 teams, cars, and driver likenesses.

The FIA FORMULA ONE WORLD CHAMPIONSHIP games will be developed using the evolution of the award-winning EGO™ Game Technology Engine, Codemasters’ highly versatile cross-platform middleware technology. Its advanced graphics and physics technology brings an unmatched cinematic quality and realism to interactive entertainment.

The EGO Engine is currently being deployed in the creation of Race Driver: GRID™, the latest in Codemasters Studio’s international circuit-based racing series. Set to be a landmark release when it launches on May 30th, Race Driver: GRID was recently hailed as “The driving game of the summer” by BBC Top Gear magazine.

Codemasters expects the first game based on the FIA FORMULA ONE WORLD CHAMPIONSHIP to launch in 2009.

MEDIA INFORMATION:

Rob Burman

UK PR Manager

Codemasters

rob.burman@codemasters.com

+44 (0)1926 816051

Richard Eddy

Director, Communication

Codemasters

rich.eddy@codemasters.com

+44 (0)1926 814 132

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Overlord, Clive Barker’s Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

ASK ABOUT GAMES

Codemasters supports askaboutgames.com www.askaboutgames.com - a UK initiative designed to help parents understand the age ratings system for computer and video games so that they can make more informed choices when choosing games for their children.

Codemasters is a registered trademark owned by The Codemasters Software Company. All other trademarks are the property of their respective owners. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Wii AND NINTENDO DS ARE TRADEMARKS OF NINTENDO.

FORMULA ONE, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and translations thereof are trade marks of Formula One Licensing BV, a Formula One Group Company. Licensed by Formula One Administration Limited, a Formula One Group Company. All rights reserved