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Former Sony President joins RedOctane

RedOctane has announced the appointment of former Sony President and hugely respected games industry veteran Chris Deering, who joins the company's board of directors as one of the non-executive directors.

Guitar Hero publisher RedOctane has announced the appointment of former Sony Computer Entertainment Europe CEO Chris Deering to the company's board as a non-executive director.

Best known for his role in the European launch of Sony's PlayStation and PlayStation 2 consoles whilst at SCEE, Deering was named president of the company in 2004 and formally retired from his role at the end of 2005.

Since leaving Sony, Deering has joined Codemasters as a non-executive chairman, and currently chairs the Edinburgh Interactive Entertainment Festival.

Kelly Sumner, RedOctane CEO, commented: "We're assembling a phenomenal board for a phenomenal company. RedOctane is one of the most dynamic, innovative and energetic companies in the games business and Chris' appointment continues our progression towards global impact. The industry knows that Chris has a special passion for music, which will prove invaluable as we continue our rapid growth in musical instrument-based products."

"RedOctane has talented technical visionaries who have already proven in North America with Guitar Hero that they can fashion everyday music lovers into great musicians. I look forward to helping RedOctane advance this very promising frontier of interactive high-tech entertainment," Deering added.

RedOctane's first European release, the critically acclaimed Guitar Hero, is available throughout the UK, Scandinavia and Benelux from today and the company is hoping to replicate the game's significant success in North American markets.

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