Former EA exec joins Double Fusion

In-game advertising firm Double Fusion has appointed Julie Shumaker, formerly of Electronic Arts, as the company's new vice president of sales.

Shumaker was previously EA's national director of sales, videogame advertising. During her five year career with the company, she was responsible for brokering major product placement deals with McDonald's and Intel for The Sims, plus a sponsorship agreement with Daimler Chrysler for Madden NFL.

"No one in the business has been more successful at bringing advertisers into videogames," said Double Fusion CEO Jonathan Epstein.

"The combination of Julie's creativity and sales leadership with Double Fusion's

market leading technology will open up a whole new palette of opportunities for marketers targeting the core M18-34 demographic."