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Football Director DS

First in a series of videos released featuring Jeremy Lynch from Britain's Got Talent.

London, UK – 24 November 2008 – Football Director DS, the first football management game for the hugely popular Nintendo DS™, has selected Jeremy Lynch the renowned UK football freestyler who recently appeared on Britain’s Got Talent, to deliver a series of freestyle football skill tutorials to coincide with the launch of Football Director DS.

The “Neck Catch” is the first in the four-part series, where Jeremy demonstrates how to deliver the skill using total control of the football. Designed as a step-by-step video, the tutorial enables viewers to see how simple it is to learn a new football skill.

Alike the skills tutorial, Football Director DS is easy to grasp. The game has an intuitive, stylus-driven interface, packed with plenty of tactical and strategic depth, which allows you to take total control over each of the 92 English & Welsh Football League and Premier League teams. Football Director DS will be available in all major high street retail outlets from November 28th 2008.

In addition, Jeremy will use his “freestyle football skills” in an attempt to break the current Guinness World Record™ record attempts for:

• Football spinning on forehead - duration - 19.96 seconds

• Longest time controlling a football with the soles – 6:01 minutes

• Most football rolls across the forehead - 50

The three world record attempts will be held at the Crystal Palace training ground in November.

“I had great fun making this video and share my football skills with people who would like to learn new skills. The neck catch is not a difficult as many would think, it just requires practice. I hope that those who try it have as much fun as I did,” Jeremy Lynch said. “As for the Guinness World Records attempts, breaking the records would be a great accomplishment as I know it will be challenging.”

As the face of the advertising campaign, Jeremy Lynch will demonstrate his skills in a series of print, online and broadcast adverts including Sky Sports Football, Sky Sports News, Soccer AM, as well as a selection of the main football press and club websites.

Oliver Birch, Pinnacle Marketing Manager said “The football freestyle “Total Control” skills tutorials were designed to enable anyone to have a go, just like the Football Director DS game, which can be played in bite-sized chunks or over longer sessions. ‘The neck catch’ is the first to be showcased in a series of four total control skills tutorials, which will be hosted on the Football Director DS website, and other football related sites from November 20th 2008.

Please see complete video at


About Pinnacle Software Ltd.

Pinnacle Software is a division of Pinnacle Entertainment, an independent and privately-owned company (formerly part of the Bertelsmann Media Group). For the past 20 years the company has provided bespoke sales, marketing and logistics solutions, primarily in the UK consumer entertainment marketplace, including music, DVD, video games and merchandise. Pinnacle Entertainment has recently diversified into new business areas, including worldwide distribution of new game content via strategic partnerships and licensing deals.

Pinnacle Software Marketing/PR Contact: Oliver Birch


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About The Football League

Formed in 1888 by its 12 founder members, The Football League is the world's original league football competition and is the template for leagues the world over. With 72 member clubs, it is also the largest single body of professional clubs in European football and is responsible for administering and regulating the Coca-Cola Football League, Carling Cup and Johnstone's Paint Trophy, as well as reserve and youth football. To find out more go to

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.



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