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Football Director DS

Britain's Got Talent "football freestyler" to attempt three Guinness World Records.

London, UK – 5 November 2008 – Football Director DS, the first football management game for the hugely popular Nintendo DS, has selected Jeremy Lynch the renowned UK football freestyler who recently appeared on Britain’s Got Talent, to be the face of the advertising campaign. To celebrate the launch of Football Director DS, Jeremy Lynch will attempt to break not one, not two, but three football related Guinness World Records.

Football Director DS allows total control over each of the 92 English & Welsh Football League and Premier League teams. The game has an intuitive, stylus-driven interface, packed with plenty of tactical and strategic depth but is still easy to pick up and play. Football Director DS will be available in all major high street retail outlets on November 28th 2008.

Jeremy’s originality, personality and “freestyle football skills” were selected to help promote the football management game. He will attempt to break the current Guinness World Records for:

• Football spinning on forehead - duration - 19.96 seconds

• Longest time controlling a football with the soles – 6:01 minutes

• Most football rolls across the forehead - 50

The three Guinness World Records will be attempted at the Crystal Palace training ground in November and broadcast on TV, details to be confirmed.

“I love football and am delighted to be part of this campaign. This is the first time I have ever attempted a Guinness World record, let alone three of them. I am looking forward to breaking the records, which I know will be a challenge and will require a lot of practice. I am excited that I get to show off my skills in support of a great game.”

As the face of the advertising campaign, Jeremy Lynch will demonstrate his skills in a series of print, online and broadcast adverts including Sky Sports Football, Sky Sports News, Soccer AM, as well as a selection of the main football press and club websites including Crystal Palace.

Oliver Birch, Pinnacle Marketing Manager said “As a finalist in Britain’s Got Talent and featuring in the Sky Sports TV commercial for the 2008/2009 season, Jeremy’s track record makes him the ideal person & perfect role model to be fronting our campaign. His ability to have total control over the football in addition to him being young and vibrant, aligns well with passion and spirit of the Football Director DS game.”

“We will showcase Jeremy’s skills through a series of “Total Control” skill tutorial videos which will be hosted on the Football Director DS website, and other football related sites.”


About Pinnacle Software Ltd.

Pinnacle Software is a division of Pinnacle Entertainment, an independent and privately-owned company (formerly part of the Bertelsmann Media Group). For the past 20 years the company has provided bespoke sales, marketing and logistics solutions, primarily in the UK consumer entertainment marketplace, including music, DVD, video games and merchandise. Pinnacle Entertainment has recently diversified into new business areas, including worldwide distribution of new game content via strategic partnerships and licensing deals.

Pinnacle Software Marketing/PR Contact: Oliver Birch


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About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.


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