For Immediate Release:
BELLEVUE, Wash., April 19, 2006 - InfoSpace today announced that FPR Superbikes a new game for mobile phone handsets based upon the Foggy PETRONAS Racing (FPR) team owned by World Superbike Legend Carl Fogarty, will be released to major European mobile network operators later this month.
FPR Superbikes puts the high speed, white knuckle world of superbike racing in the hands of mobile phone owners. Specifically designed for mobile handsets the game uses a simple, intuitive control system, requiring only steering and braking. This allows first time players to play the game with only a few moments practice, yet provides more experienced players with a highly maneuverable system which allows them to alter their bike set-up, break through the pack and shave seconds off their lap times.
FPR Superbikes features circuits covering the whole of Europe, North America and Asia. The game allows players to practice in a Quick Race, improve their speed in a Time Trial, or take part in a full 12-race Championship season.
InfoSpace are promoting the launch of FPS Superbikes with a number of promotions and competitions with mobile network operators and several of Europe's leading online and print publications. Consumers will be able to win limited edition Foggy PATRONAS racing gear and exclusive passes to forthcoming superbike events.
Foggy Petronas Racing was created in 2001, when four time World Superbike Champion Carl Fogarty - known universally to fans as 'Foggy' - partnered with sponsor PETRONAS, Malaysia's leading oil and gas multinational company. The FPR team has competed in the Superbike World Championship since 2003, creating fans globally and reinforcing Carl's image as a pioneer in racing.
"The FPR Superbikes game gives fans worldwide a chance to take part and compete along with the team," said Carl Fogarty. "It's a whole new way for racing fans and gamers to enjoy the sport and they can take it with them wherever they go. I think InfoSpace has done a great job with the game. My team works hard to connect with fans and the FPR Superbikes game takes this to a whole new level."
"Superbike racing is growing in popularity all around the world, and we think fans will embrace the agile game play and exciting features of our FPR Superbikes mobile game," said Alan Welsman, vice president mobile media at InfoSpace,. "The opportunity to work with Carl Fogarty and Foggy Petronas Racing really brought the game to life.. The development team has done a terrific job creating a fantastic looking game that really plays well."
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Notes To Editors:
InfoSpace, Inc. drives mobile media innovation. With one of the world's largest mobile content libraries, InfoSpace makes it easy for consumers to discover, personalize and enjoy their on-the-go experiences. The company uses its superior merchandising and technology capabilities to facilitate the delivery of original and licensed content across hundreds of mobile devices and through multiple channels. InfoSpace also mobilizes brands and creates programming and revenue opportunities for mobile operators. The company's products and services have extensive reach in North America and Europe through carriers such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class brands such as Cablevision and Fox News; and through online Web sites such as Dogpile (Dogpile.com), which showcase the company's leading metasearch technology and key advertising partnerships with companies like Google, Yahoo!, Verizon SuperPages and Yellowpages.com. More info available at www.infospace.com .
About Foggy PETRONAS Racing (FPR)
Foggy PETRONAS Racing is a high-profile World Superbike racing team, owned by four times World Superbike Champion, Carl Fogarty, and funded through a five-year sponsorship deal with PETRONAS, Malaysia's state-owned petroleum corporation. The relationship between Carl and PETRONAS dates back to 1992, when Carl competed in the Malaysian Superbike championship for the brand new PETRONAS Sprinta team. Contact was maintained over a number of years until Carl retired from racing following a crash at Phillip Island in 2000. He then set up his Team Foggy Racing company and began to look for sponsorship to run his own team. PETRONAS had been funding the development of a new 989cc triple engine, called the GP1, but the link with Carl resulted in a five-year World Superbikes project, a win-win partnership for both Carl and PETRONAS. After just one year of intensive preparation and production of the all new PETRONAS FP1 superbike, the team made its debut in the championship, following homologation, at the first round of the 2003 season. Now in its final year of the deal with PETRONAS, Team Foggy Racing renews its search for sponsorship and a new racing project to put the team back on the grid for 2007 and beyond. For further information please visit www.foggyPETRONASracing.com
For further information please contact:
Foggy PETRONAS Racing
Neil Bramwell - Marketing and PR Director
Email neil@foggyPETRONASracing.com or telephone +44 (0)7971 815578
M: +44 (0) 7747 792247
Brian Baglow - MD - Indoctrimat Ltd.
M: +44 (0) 7747 792247 - E: email@example.com
Web: www.indoctrimat.com - Blog: www.indoctrimat.typepad.com
For Immediate Release: