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Focus Multimedia/Ubisoft deal

Prince of Persia and Far Cry 2 get budget re-releases.

Ubisoft Titles in Focus

4th June 2010 – New republishing deal agreed between Focus Multimedia, one of the of the UK’s leading PC games and software publishers, and Ubisoft, a leading worldwide producer, publisher and distributor of entertainment software.

The agreement further cements the long-standing partnership between the two publishing giants and will see key Ubisoft titles of recent years launched on PC in the UK under the Focus best-selling ‘Essential Games’ label.

PR & Marketing Manager for Focus, Alan Wild says, “Ubisoft has a well earned pedigree with some truly exceptional titles, and they are excellent to work with. Focus has an established reputation and a long history of success in the budget sector. In combining our areas of expertise we have created the perfect mechanic to deliver quality games to both retail and consumers, enhancing the purchasing experience with choice and value for everyone.”

With its masterful storytelling, sprawling environments and incredible set-piece moments in an experience rivalling the best blockbuster Hollywood movies, Prince of Persia ® is the first of the newly agreed titles to be launched.

Featuring the most agile warrior of all time, Prince of Persia ® sees players join forces with a mysterious and powerful ally, devastating foes with deadly combo attacks while exploring the vivid and mythological kingdom of Persia in a clash between the forces of Good and Evil.

Prince of Persia ® (PC DVD-ROM) is on sale now, available direct from Focus Multimedia and from all good supermarkets, computer game resellers and online stores, priced at £9.99.

Further Ubisoft titles are destined to receive the Essential Games release treatment over the coming months. Amongst others, these include games from the multi-million selling Tom Clancy series, and the highly acclaimed gamer’s favourite, Far Cry ® 2.

About Focus Multimedia

Focus Multimedia is the market-leading publisher of impulse price PC games and software in UK retail, with over 25 million units sold since 1995. With numerous Number One bestsellers in its range, Focus excels in taking a product and positioning it as a successful franchise in the UK & Ireland, and also through partners in key foreign territories. The privately owned British company works closely with renowned publishers, developers and IP owners worldwide to help develop, license and distribute market-leading products through multiple sales channels. From packaging, manufacturing and marketing to sales, merchandising and customer support, every step of the process is managed by Focus' knowledgeable staff, who between them have decades of experience in the interactive entertainment industry. Successful franchises marketed by Focus include Amazing Adventures, Bejeweled, Driving Test Success, Hidden Expedition, Mystery Case Files and Nancy Drew. For further information on Focus Multimedia please visit

About Ubisoft ®

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit

© 2008 Ubisoft Entertainment. All Rights Reserved. Based on Prince of Persia ® created by Jordan Mechner. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Prince of Persia is a trademark of Jordan Mechner in the U.S. and/or other countries used under license by Ubisoft Entertainment.

© 2008 Ubisoft Entertainment. All Rights Reserved. Far Cry, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek’s original Far Cry directed by Cevat Yerli.

Review samples and assets available now.

For further information please contact:

Alan Wild

PR & Marketing Manager


Tel: +44 (0)1889 570156


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