For Immediate Release June 2006
Focus Multimedia, one of the UK's leading budget software publishers, has acquired the exclusive sales and distribution rights to the impressive budget range of Mindscape UK. The addition of over 40 Mindscape budget titles boosts Focus Multimedia's roster to more than 400 PC software titles.
The first phase of Mindscape budget releases will be reissued by Focus Multimedia at sub-£10 price points this summer. These initial launch titles will be repackaged and incorporated into Focus' best-selling budget branded ranges: PC Fun Club (SRP £4.99 each), Essential (SRP £9.99) and Revival (SRP £4.99). More releases relating to the deal are planned over the next 12 months.
Craig Johnson, managing director of Focus Multimedia, said: "We are dedicated to bringing only the very best budget PC titles to the software market. Mindscape's superb budget range includes popular children's brands that we all know and love, and will be the perfect addition to our PC Fun Club £4.99 label. With key licensed properties such as Thomas the Tank Engine, Noddy, Boohbah and Paddington Bear, there's no doubt that Focus Multimedia's budget software line-up for 2006 just got even stronger."
Simon Turner, sales and marketing manager of Mindscape UK, said: "As one of the longest established PC games publishers in the UK, Mindscape has built up an impressive array of titles which are now ready for the budget market. We are very pleased to be working with Focus, who have proved they have extensive expertise when it comes to budget software. We look forward to working with them, and allowing ourselves the opportunity to focus on our premium titles such as The Ship."
About Focus Multimedia
Focus Multimedia is one of the leading PC budget software publishers in UK retail (Source: Chart Track), specialising in high quality, affordable PC CD-ROM titles for all the family. The Focus range consists of over 400 titles covering every popular category, including Games, Lifestyle, Creativity, Knowledge, Children, Education and Travel. Focus Multimedia has unrivalled distribution channels into major retail outlets such as PC World, Woolworths, Morrisons, WH Smith, GAME, Amazon.co.uk and Play.com.
Mindscape, previously known as The Learning Company, publishes and distributes educational, lifestyle, games and value software around the world. Mindscape is one of the longest established software publishers in the market with well-known international brands and first class licences such as Paddington, Garfield, Disney Interactive, Web Creator and Elle. Mindscape also distributes titles for Dreamcatcher and The Adventure Company.