Florin takes chairman role at social publisher Kabojo
Ex-EA boss to lead company as it expands in Europe
Former Electronic Arts exec Gerhard Florin has taken the chairman role at French social games company Kabojo.
The company, which works on Facebook and mobile platforms, has just secured $7.7 million in funding as it looks to expand across Europe.
"I am really happy to join the board of Kobojo as the company reminds me strongly of EA Europe in its very early days," said Florin.
"We are going to define a strong 'go direct strategy' for Kobojo and executed it by opening one country office after another, starting with Spain, and competing with localised games. Kobojo has the same potential to be as successful in Europe as Electronic Arts has been. We want to make Kobojo the European leader in social gaming."
Florin was at Electronic Arts for 15 years and held many different positions, most recently executive vice president, before he left the business in 2010.