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Fitness First range

Scary Spice-endorsed kit back in stock.

Doncaster, UK – 04/03/2010

Leading video game accessory manufacturer BLAZE are delighted to announce the continued success of the Fitness First Nintendo Wii accessory range. The endorsement of global superstar, Mel B, for the Fitness First licensed health and exercise range for the Nintendo Wii, has ensured the range has continued to perform well.

The range of Nintendo Wii accessories for Wii games includes a Wii balance board (also known as Wii fitness board) protective silicon skin, Nintendo Wii fitness kit, Nintendo Wii dumbbells, Nintendo Wii workout mat and Nintendo Wii wrist (or ankle) weights. The range is compatible with the Nintendo Wii console and the standard Wii remote. It is compatible with Wii Fit and all other Nintendo Wii fitness games.

Synonymous with exercise, fitness and wellbeing, Mel B teamed up with BLAZE and Fitness First to bring a whole new, innovative range of Wii based fitness products to take interactive gaming and fitness to a new level. The Wii range is both unique and extensive and the overwhelming response from gamers and fitness enthusiasts has been testament to this.

Mel B started her relationship with Fitness First in 2009, where she became the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'. Mel B was also the face of International Fitness Week for 2010.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:-

The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

The BLAZE Fitness First Mel B endorsed Wii accessory range is back in stock NOW!

Wii Mel B - Fitness First - Fitness Kit

Wii - Arm Pocket, Leg Strap and Resistance Band Kit

Maximize your workout potential

Arm Pocket to store Wii Mote 

Leg Strap holds Wii Nunchuk and tracks your moves  

Resistance band exercises upper body, lower body and trunk

Fully endorsed by Mel B and Fitness First

Price: £14.99

Wii Mel B - Fitness First Silicon Skin

Soft, Safe Silicon cover for Wii Balance Board

Add comfort and safety to your Wii workout sessions

Non Slip finish

Durable and protective materials  

Easy to fit

Fully endorsed by Mel B and Fitness First

Price: £9.99

Wii Mel B - Fitness First Wrist Weights

Add Resistance Training to your Kinnect, Move and Wii Workout

2 x 0.5kg Wrist or ankle weights

Adjustable for any user! 

Soft and comfortable design

Also for use witin your regular workout sessions

Fully endorsed by Mel B and Fitness First

Price: £9.99

Wii Mel B - Fitness First Dumbbells

Wii Dumbells - Maximise your Workout

Weighted Wii Mote and Nunchuk Dumbbell holder for use with Wii Fit Titles

Add resistance training to your Wii workout 

Total Weight of 2KGS  

Compatible with Wii Motion Plus

Fully endorsed by Mel B and Fitness First

Price: £14.99

Mel B Fitness First Workout Mat

Maximise your Workout Potential with Fitness First™

Shock absorbing properties reduces strain injuries

Non Slip materials provide a stable platform for your PS3 Move, XBox 360 Kinect and Wii Workout.

Extremely durable construction

Designed in conjunction with Fitness First™ for total workout confidence.

Simply roll it out and get to it!

Price: £9.99

Wii Step Riser (coming soon)

Step Riser for Wii Balance Board

Rises your Wii Balance Board to over 4 inches for a more intensive workout

Stable and sturdy design

Rubberized feet for ultimate grip. 

Supports maximum weight of 130 KGS

Fully endorsed by Mel B and Fitness First

Price: £14.99

Back In Stock Now

Fitness First is a group with over 550 clubs worldwide spanning 19 countries.  The brand is universally recognized as a symbol of fitness and wellbeing. 

The fast emerging interactive fitness market has seen over 20m Wii Fit ® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.    

BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

The Mel B Fitness First range is in stock now at www.blazeeurope.com .

Please visit the link below for more information:


Information about all BLAZE products can be found at www.blazeeurope.com




Andy Pearson


(+44) 01302 325225


Suzanne Nurse


(+44) 07717686255

About BLAZE Europe Ltd 

Blaze Europe is a world leading developer and distributor of quality video game accessories, handheld media devices, PC accessories and software for video game consoles.

With over 20 years of experience in the sector, the research and development team continually create a product range that is designed to meet the needs of a fast changing business, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The portfolio spans all gaming console formats, from the major platform holders such as Sony, Microsoft and Nintendo, to the latest notebook computers and media devices.

BLAZE partners with only the finest engineers and over the years have developed excellent relationships with large manufacturing facilities worldwide, providing industry leading quality and reliability.

Marketing teams in the UK build consumer demand through a broad range of marketing and PR activities across specialist and mainstream channels.

Exceptional trade support is provided through a range of cross-promotional and point-of-sale offerings.

BLAZE Europe distributes globally through its own sales force, direct to retail and through distribution partners worldwide.  


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